Kellogs Case Study

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KELLOGS: JOURNEY FROM TASTELESS  TASTEFUL ABOUT Kellogs is an American based multinational association set up by WILL KEITH KELLOGG in 1906.Its global home office is in BATTLE CREEK,MICHIGAN,UK. It is colossally acclaimed brand with its product being sold in 160 countries .It has an arrangements turnover of over $9 billion. Kelloggs produces breakfast cereals and convenience goods. Its essential brands are: CEREALS:  Cornflakes  Fruit circles  Frosted Flakes  Raisin bars  Rice crispies  Cocochops  All grain  Chocos  Apple jacks et cetera. TOASTER PASTERIES  Pop Tarts WARM BREAKFAST  Eggo  Special K etc and many more... PROBLEM FACED Kellogg's entered…show more content…
3. EATING HABITS AND CULTURE: Indian breakfast is known for mix and Indians for the most part had hot,spicy things for breakfast. Having corn chip based breakfast was a huge social utmost for Indians as they discovered it to an extraordinary degree dull and sweet tasting. 4. ADVERTISEMENTS HURTED INDIAN SENTIMENTS: Kelloggs progressions portrayed Indian breakfast as lamentable and not nutritious which hurt the of the Indian home creators sentiments and in this way they turned themselves against corn based breakfast. 5. PRICE SENSITIVE CONSUMERS: Kelloggs was esteemed around 33% more immoderate than the nearest contender and Indians were not willing to pay such a high cost for a new product. 6. CUSTOMIZATION: Kellogg's did not change its things for the Indian market which as needs be made a qualification between Kellogg's things and the Indian purchasers. They basically duplicated their things from US and offered them in that limit in India. 7. POOR DISTRIBUTION: Kellogg concentrated just on India's metros which put significant section of the masses out of its…show more content…
Advertising Strategy: They showed particular sizes of bundling which helped them with tending to the varying gathering of purchasers. Corn Flakes were shown in family pack, littler pack and onetime pack for Rs.10 • Kellogg started making Indian people careful about the assorted sound decisions of breakfast. • Kellogg obsession was more on the nutritious estimations of their things. • Catch lines like "Andar se khush, to bahar se kush", "jago jaise bhi,lo Kelloggs hi”, "Shuruvat sahi to commotion sahi" were used for promoting the product. • Popular wellbeing conscious time were entertainers of that endorsed. Cost reduction: The association lessened its costs to have the ability to make its things moderate at the expense unstable Indian customers by keeping packaging material requirements low and raw material cost less. CONCLUSION: .Kelloggs saw the increment of around 60-70% in the general business and position itself as the market leader by doing market research ,making related changes in their advancing procedures and repositioning itself. FUTURE
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