KELLOGS: JOURNEY FROM TASTELESS TASTEFUL
ABOUT
Kellogs is an American based multinational association set up by WILL KEITH KELLOGG in 1906.Its global home office is in BATTLE CREEK,MICHIGAN,UK.
It is colossally acclaimed brand with its product being sold in 160 countries .It has an arrangements turnover of over $9 billion.
Kelloggs produces breakfast cereals and convenience goods.
Its essential brands are:
CEREALS:
Cornflakes
Fruit circles
Frosted Flakes
Raisin bars
Rice crispies
Cocochops
All grain
Chocos
Apple jacks et cetera.
TOASTER PASTERIES
Pop Tarts
WARM BREAKFAST
Eggo
Special K etc and many more... PROBLEM FACED
Kellogg's entered INDIA by
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. Remembering the final objective to adjust for the setbacks in its corn chips, Kellogg introduced new products concentrating on specific zone of masses were introduced like Kelloggs k for women, All Bran for matured men and women, Chocos for kids •Kellogg considered indianised thing names like iron-shakti to battle in neighborhood market as it was seen as a complete western brand.
Advertising Strategy:
They showed particular sizes of bundling which helped them with tending to the varying gathering of purchasers. Corn Flakes were shown in family pack, littler pack and onetime pack for Rs.10 • Kellogg started making Indian people careful about the assorted sound decisions of breakfast.
• Kellogg obsession was more on the nutritious estimations of their things.
• Catch lines like "Andar se khush, to bahar se kush", "jago jaise bhi,lo Kelloggs hi”, "Shuruvat sahi to commotion sahi" were used for promoting the product.
• Popular wellbeing conscious time were entertainers of that endorsed.
Cost
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