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Keri Minika Case Study

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Introduction Name of the Enterprise Keri MINIKA “Keri” in Filipino slang with origins in the English word “carry” which means can do it and just OK. It’s the ability to do something. In every situation Keri MINIKA conveys a role that in spite of a tough situation, even the smallest things like Keri MINIKA dolls will bring you comfort and be able to carry oneself . “MINIKA” means calmness and stands for: MI - Spanish word means “MY.” N-urturing - feels to be cherish I- magination - emanated from creative concepts K-een – our spirit of helping others A-we inspiring - something that is look upon in our dolls Company Logo Figure 1 Thumbs up - a sign made with closed fingers and the thumb extended upwards denotes the appreciation of our customers in acceptance of our product. Our slogan is Keri MINIKA - “For every occasion and season.” Vision Statement Mission Statement To provide quality homemade dolls that will give comfort and beautify the lives of our customers in every occasion and season. Location Keri MINIKA is located at 253 Manzon, San Carlos City, Pangasinan. Descriptive Definition of the Product Highlights of the Product Mode of Financing Keri MINIKA is a start-up business. The funding sources will come from personal savings of the proprietor. The funds will be used to cover startup expenses such as the costs of raw materials, tools and equipment. Investment Cost – in table format, include only the summary of capital Project Long-Range Objectives – in

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