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Keurig Case Summary

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Keurig took a risk with the decision to let their patents expire. The decision created more outside competition and allowed private companies to make their own version of the K-Cup. There is a possibility, given Keurig had renewed their patents, that they would not be in their current situation. Today, you can go into most stores and find different brands of K-Cups. Kroger, Walmart, and other coffee brands all have their own lines of K-Cups and some have decreased their prices to compete with Keurig. As a consumer, one would more likely purchase the off brand K-Cups because they are cheaper. In addition, Keurig has contracts with competitors such as Starbucks and Dunkin Donuts. These companies have a higher profit margin from their brand of

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