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Keiurig Coffee Machine Case Study

1235 Words5 Pages

Coffee is undeniable the most popular choice of beverage, especially during the cold winter months. With billions coffee cups being consumed daily worldwide, the demand for affordable, functional and dependable coffee machine is high. Overseeing this great opportunity, thousands models of coffee machine were being manufactured by large brand, such as Krups, Keurig, De’Longhi, Kitchen Aid, Cuisinart, etc. Although they all shared a common function of making coffee, each model has different designs, some additional functions and are being sold at different price range. For this assignment regarding consumer behavior, we will be examining the reviews on Keurig K55 coffee machine from three different sources.
Keurig K55 is a single-served coffee machine, produced by Keurig Green Mountain, a company founded in 1981 and specialized in coffee and coffeemakers. It was marketed as “[…] a perennial best-seller, the Keurig K55 brews a rich, smooth, and delicious cup every time with the quality you expect from Keurig. Simple touch buttons make your brewing experience stress free, and multiple K-Cup pod brew sizes help to ensure you get your perfect cup.” The target market for this product is people …show more content…

That way, the consumers won’t have confusion over the brew size they actually get wasn’t as large as they thought it would be. In addition, the plastic smell was probably caused by the water tank attached to the machine, so they should instruct users on how to get rid of the smell by running the new machine on plain water several time to rinse out any smell. Furthermore, by promoting the use of refillable K-cup, not only will the sale on Keurig’s machine will rise, but also prove to customers that they can tried a variety of other flavored ground coffee at affordable

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