Keurig Kold Case Study

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Only nine months after they hit the shelves, Keurig Kold was discontinued by Keurig, the machine did terribly and a few reasons were highlighted in this article by Business Insider In the soda marketplace there are many opportunities for Keurig to expand their horizons and grow beyond just coffee. Although, considering the product only lasted around a year, it was evident that the challenges outweighed the opportunities. One of their biggest hurdles was their competitor, SodaStream, the maker of a home carbonation product, similar to Keurig Kold. However, unlike Keurig Kold, SodaStream’s cheapest model runs around $90 compared to Kold’s $370 price tag. Furthermore, the soda for

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