Keurig Kold Case Study

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Only nine months after they hit the shelves, Keurig Kold was discontinued by Keurig, the machine did terribly and a few reasons were highlighted in this article by Business Insider http://www.businessinsider.com/why-keurig-kold-failed-2016-6. In the soda marketplace there are many opportunities for Keurig to expand their horizons and grow beyond just coffee. Although, considering the product only lasted around a year, it was evident that the challenges outweighed the opportunities. One of their biggest hurdles was their competitor, SodaStream, the maker of a home carbonation product, similar to Keurig Kold. However, unlike Keurig Kold, SodaStream’s cheapest model runs around $90 compared to Kold’s $370 price tag. Furthermore, the soda for

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