Interact at a one-to-one level with your customers and get feedback about your new launches. You can get handy ideas about further improvements, and will also know how well your new venture is doing. Twitter seems the most helpful here, as people here provide almost immediate feedback. • Involvement in collaboration suites: You need to make your presence be felt online, especially where innovations occur because progression in business requires vision and innovation. Collaborative user-friendly environments on the Internet include suites like Campfire, Yammer, etc.
When a company actively uses social media they can reach much easier they their target then when they do it in other ways. Think about marketing, customer relationships, service delivery, etc. In this way they can, through social media for example, gain better insight into the mind of the consumer and also analyze their purchasing behavior. This allows a company quite nicely to respond to all the needs of the consumer and this makes consumers happier. Social media also offers consumers the opportunity to give their feedback much easier, so companies can respond more quickly.
First, the author explained how social media affects the business. Most companies use social media for brand communications. Companies also use online platforms to promote themselves and recruit new employees. Since social media is a direct way for the company to interact with people, it will be easier to advertise products, and broadcast information related to employment. Second, the author illustrated how frequently companies use social media as a marketing tool.
While, Google Ad Words is an advertising platform used to generate traffic to Lenovo’s website which in turn would help in generating leads or sales whatever Lenovo’s objective, is from the website. Google Analytics can help Lenovo analyze the customer data in real time on when community visits Lenovo site, when community visit and on what pages. Google Analytics is good for Lenovo to measure the performance of content by tracking where users visit and will give Lenovo an idea of what is working and where improvement is needed. Lenovo can used other social media as an advertising platform to get closer and friendly to the customers because Lenovo’s can reply their customer’s insecure about Lenovo product through Facebook and twitter. Lenovo can do the advertisement through YouTube because the majority of
Customers feel that the business organization encompasses them as key stakeholders and their opinion matters. The participation of many companies has been triggered; large, medium-sized and small companies participation on various social media platforms. The one-on-one conversations create an image of professionalism and trustworthiness of a company. Active and responsible participation of a company in social media boosts its publicity and creates customer satisfaction. Every company objective entails quality of service and ensuring maintenance of customer loyalty in the best way
Knowing which social media to use and how to use it is what will benefit companies the most when it comes to marketing and assesing feedback for the products that they sell. In this interaction, you have direct feedback between seller and consumer which will lead to a closer bond between the two. Another important outcome of using social media is the effective method of advertising using word of mouth. Word of mouth as I've learned is the most effective form of advertisment and through social media you can potentially have thousands of people in a open conversations about your products or services and people observe other peoples opinions frequently and tend to take away something from it. So if your company is to use social media, you can start that conversation and get your product or service out there within the open.
Social media is often identified as a present day version of word-of-mouth product promotion. Thus, use of social sites like Facebook, Instagram, Twitter, Blogs, Flickr, YouTube, Virtual worlds, Microblogging and LinkedIn help in generating discussion on particular product or services. Loyal customers share positive feedback on the platform and this circulates on the social media generating scope for thousands of people to explore feedback on the product and analyse product performance. Companies also collect feedback and openly discuss issues with customers. Social media platform to enhance business Case study on application of social media to enhance customer loyalty.
In the hospitality industry, many companies will use this medium to promote and market their business where they will use social media such as Facebook, Twitter, and YouTube to interact with their customers. The customers can easily access those websites through the smartphone. It is important for the company to have a strategic and planning to make the business survive and compete with other company. Positive relationship with customers The smartphone technology can improve customer relationship which is including from service aspect, review or feedback from the customers, and update the product or service. As we know hospitality is one of the large industry that gains revenue in our country and provides accommodation service which interacts a lot with people.
Business can get some feedback from customers through the mobile app. Hence, it can help business to improve sales more quickly. Businesses also can provide their customer with the best experience and let their customer to decide whether they want to buy your products or services. Business have to provide some information and knowledge of the product. In addition, mobile app
It has become an app for easy managing. Benefits Of Instagram: While you analyze benefits of this media, you will come to know about basic things like, • Connection Between Customers: It stands in addition to other social media networks in terms of connection factor. It has capability to give high engagement. With its features, it is the perfect platform to connect with customers. It gives unique way to collect user’s feedback.