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Key Performance Indicator Paper

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Key Performance Indicator In the case of Key Performance Indicator (KPI), Bergfeld declares that it represents the progress of a certain task evaluated in terms of effectiveness and efficiency. The indicators can be seen as further analysis of the KSF, the KPI provide valuable data in how efficient a sequence task is done, describes what is needed for executing a task, the description of efficiency is quantifiable and can be scalar or percentage. KPIs become even more important when the Startup reaches the efficiency as well as further stages, because they provide the company measurable information related to the efficiency of the relevant executing business tasks. These indicators cover different topics, for example financial sustainability, …show more content…

In daily activities several of these product/services are used. For example: Skype offers calls and videoconferences for free between users with the same accounts, but for premium users there is the option to call mobile and even landlines with a corresponding fee depending on the worldwide region and country. Dropbox website Dropbox allows the use of its software, apps and web based options to offer user a secure copy of their files with a limitation to 2 GB (Gigabytes). However subscribers paying a monthly fee can increase this space to one terabyte. Additionally Dropbox offers a product/service focused on business providing storage service to other companies according to their needs and respective size. A final example would be the antivirus solution provided by AVG (AVG Technologies, n.d.). AVG offers a basic protection for free to their free customers, at the same time they offer a Pro version of their product/ service for an annual fee which improves the free version adding more features focussed on data safety. In parallel AVG provides a business option for companies in order to protect their computers and servers. (Rickman, …show more content…

There are several companies that use this model of service, some of them like Google, Yahoo and Hotmail even add the advertising inside the email solutions. They sell in a free model, even though they might consider advertising as a secondary revenue source for the reason of their product/service diversification while a new Startup with increasing popularity will start selling advertising on the respective website. An example might a sports blog that also shows sport stores advertising. (Rickman,

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