Key Success Factors In Aviation Industry

4.10 Key Success Factors (KSF) Key Success Factors (KSF) is important for a firm to achieve their goals and objectives. These factors are considered when planning their strategies before the year starts and these serves as basis if they have been successful for the year. There are a number of factors that helps an airline company. One is strong management. Management should be able to effectively manage the costs for an airline company to be successful. Capable workforce is also essential in maintaining a successful company. They should be highly qualified and competent. Employees should also have strong communication skills as they are in a service business. Training programs should also be implemented so that the employees can enhance their

This means that the Philippine carriers can launch new flights to the United States and they can change their aircraft types used on existing routes. This will be a great opportunity for the Philippine Aviation Industry as this allows for more flights to different countries. For Cebu Pacific, this upgrade will provide them an access to an important market which they are previously banned on serving. On the same day that the Philippines received its category 1 upgrade, the European Union granted Cebu Pacific access to Europe. The year 2014 is good for Cebu Pacific. Aside from the mentioned expansion in routes, they also purchased Tigerair Philippines which gave them 100 percent ownership of the low-cost competitor. This purchase gave Cebu Pacific the largest share of slots at the Ninoy Aquino International Airport with 38 percent of the slots, compared to Philippine Airlines that has 35

There are also plans in making a 5th terminal and to connect terminals 1 and 2. Mactan-Cebu International Airport is also in talks to have a major expansion under new management.

4.13 External Factor Evaluation (EFE) Matrix

Table 4.5 External Factor Evaluation (EFE) Matrix

Key External Factors Weight Rating Weighted Score

Opportunities

1. New and more technological aircrafts 0.05 3 0.15

2. Use of biofuel 0.05 3 0.15

3 6.5% increase in demand for air travel in 2015 0.10 4 0.40

4. Increased number in promo fares 0.10 3 0.30

5. 6 more airbuses that are going to be available by 2021 0.20 3 0.60

6. 5 Peso increase in US dollar exchange rate from 2015 to 2019. 0.05 3 0.15

7.Signing of ASEAN open skies protocols 0.15 4 0.60

Threats

1. Increasing number of obese people 0.05 2 0.10

2. The wider use of technology in communication 0.20 2 0.40

3. Increasing rate of pollution 0.05 2