Kfc Business Strategy

Restaurant industry is one of the largest privet sector employer in the world It consists of commercial dining and drinking establishment such as restaurant, cafes, bars, cafeterias etc. it is divided into 2 segments full service and fast service .full service mainly eat in service and verity choices and expensive menu with the range of low to high price. other hand quick service or fast-food, characteristics of these segments they have two options eat in or take out, it is fast service, low cost and limited menus .these segments are further broken down into three these are pizzas, Sandwiches and chicken. In this report chosen case is KFC( Kentucky Fried Chicken ) it is fast food chicken section .it is a leader of this segment other players

Primary aim of the corporate strategies is to expand the business, increase the sales, profit and market share setting the direction for entire organisation. There are three types corporate growths strategies use nowadays these are 1) concentration strategy it is the least complicated strategy in this type of strategy organisation invest all resources in one areas in this strategy firm may attain the growth through internal venture and mergers and acquisition. This approach will help to the company to concentrate on doing one business very well.2) Vertical integration strategy, it is involve company become their own suppliers, distributors and customers .3) diversification strategy .it is the common form strategy use in the market it’s also called horizontal integration. it is a strategy to help to the company to enter new markets, additional line of business which is different from current product and segments through implications such building key capability and technologies. This will help the company to reduce the risk, improve growth and all so generate synergies through economic scope and increase the market

vegetarian food, more healthy options, and all so create new atmosphere to attractive to the families like them parks and graphics etc it will provide competitive advantage. .price is another so need concentrate on pricing need more on Best value approach because majority of Indian populations are middle also they are very price sensitive they looking for best quality in cheap price because switching cost is very low in India plenty alternative options are available in the market .need to improve their working surroundings which gives more value for the employees which enhance their service. KFC can use the focus strategy to segment their market more targets on middle class and families .and all so need more advertisement on healthy food campaign and animal welfare campaign which will educate the customers and they can achieve the