ipl-logo

Kfc Case Study

2072 Words9 Pages

The following are the main reasons for selecting KFC as an entity:
1. It is the second best global brand in the fast food industry in terms of value ($ 6 billion). KFC is known by many persons across the world and it is a trustworthy brand in many countries mainly due to its early franchising and international expansion.
2. Its original 11 herbs and spices recipe, KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors.
3. Strong position in emerging China, KFC receives half of its revenue from China, where it operates more than 4,000 outlets. KFC position in China is one of its main strengths as China’s fast food market is growing steadily.
4. Combination of KFC – Pizza Hut and KFC – Taco Bell, KFC partnership with other Yum Brands yields some advantage as the restaurant can offer items produce by its partners and satisfy more customer’s needs.
5. KFC is the market leader in the world among companies featuring chicken as their primary product offering. KFC has positioned itself clearly among other fast food chains bearing its famous slogan and trademark chicken products.
KFC or Kentucky Fried Chicken was started amid the Great Depression, in 1930. It was initially named as “Sanders Court and Cafe”, after the name of Harland Sanders, the first inventor from Kentucky. KFC presence and most mainstream logo is the caricaturized picture of Sanders with the acronym KFC. KFC are prominent for their prized formula; their

Show More
Related

  • Chic-Fil-A Case Study

    404 Words  | 2 Pages

    On April 15, 2017 at approximately 1127 hours, I responded to Chic-Fil-A located at 80 Oxford Road in reference to a suspicious person. Upon arrival I observed a black male with no shirt on, carrying a backpack at the neighboring convenience store. I made contact with the subject and his girlfriend who identified themselves by name and D.O.B. as David C. Bishop 01/29/1997 and Jennifer L. Buchanan 03/04/1975. I immediately observed Bishop’s left hand was covered in blood at which time I asked him how he hurt his hand. Bishop stated that he had been arguing with his girlfriend after she nearly drove into another vehicle at which time he became upset at her, so he punched the window seal.

    Read More

  • Chick-Fil A's Decisions And Opinions

    1280 Words  | 6 Pages

    The mascot of a cow was chosen by the corporation, to revitalize what is considered American food, in order to reduce beef eaten. The moniker Chick Fil A uses in their advertisement is to “Eat mor

    Read More

  • How Did Truett Cathy Change America

    1536 Words  | 7 Pages

    Another famous person that ate there was Colonel Harlan Sanders. Colonel Harlan Sanders in the founder of Kentucky Fried Chicken. Ted Davis, a friend of Truett’s, had suggested it. Harlan said it was the second-best chicken he had ever had. Second to his

    Read More

  • Chick Fil A Essay

    656 Words  | 3 Pages

    Chick-fil-A is an American fast food chain headquartered out of Atlanta, Georgia that specializes in chicken and chicken sandwiches. The founder, Truett Cathy, started the franchise in May of 1946 and today there are more than 2,000 restaurants across the Southern U.S. Although some people disagree on the religious views of the franchise, the great food, excellent customer service, and overall family atmosphere keep people coming back for more. Truett Cathy, Chick-fil-A’s founder, started the franchise on the basis of Christianity.

    Read More

  • The Argument Of Fruit Punch Kool-Aid Mascots

    973 Words  | 4 Pages

    Since the beginning of Kool-Aid, they have always adjusted their advertisements to fit to the times koolest trends. The Kool-Aid mascot was also a big reason for their popularity and growth over time. Kool-Aid is the best soft drink company at finding ways to compete with Coca-Cola and Pepsi. Growing up, it was always a treat to get a glass of Kool-Aid. Not just because of it’s flavor, but because I was able to have more Kool-Aid to drink than soda.

    Read More

  • Case Study Chick Fil-A

    1088 Words  | 5 Pages

    Chick-Fil-A Case Study Despite being a fast-food restaurant, Chick-Fil-A is widely known for its exceptional customer service. Part of the reason they have incredible customer service is because they have made it their mission to “get better before getting bigger.” Even though Chick-Fil-A has thousands of less stores than its competitors, it has made business all about the customer and it is paying off in large profits and continual growth. Chick-Fil-A’s customer service plan is two-fold: to go the “second mile” and to give the customers something to do.

    Read More

  • Chick Fil A Essay

    2058 Words  | 9 Pages

    The fast food restaurant brand Chick-fil-A is known for its chicken sandwiches, nuggets, and waffle fries. S. Truett Cathy established the business in 1946 in Hapeville, Georgia, where the original restaurant is still open today. At the age of 25, Cathy opened his first company, a modest diner. He was a natural businessman. The first Chick-fil-A was The Dwarf Grill which was a little eatery that provided fast foods such as hot dogs, hamburgers, and hamburgers.

    Read More

  • Chick Fil A Essay

    716 Words  | 3 Pages

    Product/ Brand Analysis Chick-fil-a is well known for its manufacturing of chicken products in the chicken restaurant industry. Chick-fil-a has been credited for inventing the boneless chicken breast sandwich and they serve freshly prepared nutritious food products. Chick-fil-a has been currently known, throughout the southern half of the United States, which is reassuring. However, because they have low numbers in territories outside of the south they are facing huge marketing problems. If Chick-fil-a plans to grow and continue to be a strong competitor in the quick-service industry they need to market and expand in other areas besides the south.

    Read More

  • Grey Goose Ad Analysis

    918 Words  | 4 Pages

    The colour white connotes purity and goodness, which suggests that the drink tastes good. The physical company logo itself is a goose, which is found multiple times on both the box and the bottle itself. Although geese are usually seen as pests or annoying animals, the ad signifies the animal in a different way. The bird is seen flying, which represents freedom. Geese are also known to fly in formations, which represent leadership and trustworthy.

    Read More

  • Dunkin Donuts Ethos Pathos Logos

    683 Words  | 3 Pages

    Dunkin’ Donuts ad There is nothing more american than waking up and enjoying a cup of coffee in the comfort of your own kitchen. 83% of American adults drink coffee everyday and Dunkin’ Donuts has long been a contender for brewing good coffee. Dunkin’ Donuts has been associated with a good breakfast and cup of coffee since 1950, so it is no surprise that they entered the market in selling coffee that can be brewed at home. The food advertisement of Dunkin’ Donuts uses ethos/pathos/logos to appeal to/target adult coffee drinkers that care about the environment. Dunkin’ Donuts uses ethos to target adult coffee drinkers with the appearance of Erik Weihenmayer, a blind man who achieved the incredible feat of climbing Mount Everest.

    Read More

  • Chick Fil A Essay

    1591 Words  | 7 Pages

    Introduction Chick-fil-A (CFA) is a restaurant chain admired by many but it also attracted a lot of controversy over the last few years. The founder, Truett Cathy, have created a culture that differentiates the organization from most other fast-food chains, and the company have stayed true to its values till the present days. In this case study, the company’s competitive advantage, the strategic leadership initiatives that helped the company attain success, how it responded to its external environment, and the strategic challenges it is facing are discussed. In addition, findings on the company’s approach on its international expansion and its status as a privately-owned company are included, and possible directions the company might take in these areas are suggested.

    Read More

  • Case Analysis: Case Study: Kraft Heinz Company

    1823 Words  | 8 Pages

    Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.

    Read More

  • Kfc Differentiation Strategy

    900 Words  | 4 Pages

    1. Market Penetration requires increasing the existing product sales in the existing market. The main strategic objective is to obtain more market shares or get the position of market leader. As an example: Aldi followed the market penetration strategy by opening thousands of stores across UK offering the same products. 2.

    Read More

  • Kfc Pricing Strategy

    748 Words  | 3 Pages

    The price strategy which KFC is currently adopting is geographical pricing. It is because the menu prices is set differently in each country. For example, KFC Malaysia snack plate is priced at RM 5.95 while snack plate in Singapore is priced at SGD 6.40. Generally, they use market penetration pricing for new products. KFC sets their price slightly lower as compared to their competitors in order to entice customers away from their competitors.

    Read More

  • Kfc Marketing Environment Analysis

    1772 Words  | 8 Pages

    Task 2a Marketing Environment Marketing environment of a company which consists of macro environment and micro environment will affects the ability of marketing management of the company to build and retain the loyalty and relationships with their target customers. Macro environmental factors will form opportunities and pose threats to the company, as well as affecting the marketing decision of the company. Besides, micro environmental factors consists of actors which close to a company that can affects ability of the company to serve others. A company can do well when they are able to understand and adapt well in the environments.

    Read More

More about Kfc Case Study

Open Document