Kfc Culture Adaptation Analysis
01. Introduction
KFC is one of the big representative of American fast food industry which operates franchiese all over the world as well as china. Authors’ attention mainly caught the culture difference between American and Chinese market and how they adopt themselves to the Chinese culture. This research aimes to explore the culture adaptation patterns of KFC.
Culture adaptation is the process of ‘‘adjusting the native ways of thinking and behaviours to be consistent with the local culture’’(Kotler, 1986). To adapt to a different culture is to face a big challenge and to follow a new systems of rules and regulations in the specific group, which requires an open mind (Shou, 2012).
China is a rapidly developing country and the second largest
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Culture and Culture Adoptation
A major element of an organisation’s sturucture is its culture, it provides solutions to problems of adaptation to the different environment. Culture helps people become attached to their society. According to Cullen & Parboteeah (2014, p. 44), culture can be defined as the ‘‘ pervasive and shared beliefs, norms, and values that guied the everyday life of a group. These beliefs, norms and values are expressed to current group members and passed on to future group members through rituals, stories and symbols’’.
3.4. KFC Culture Adaptation Measures 3.4.1. Targeting and Chinese Values
KFC targets on ‘‘all of the family members’’ starting from kids to elders, It made efforts on building a dinning environment of family style in whih customers can feel the warmth of home (KFC website, 2016).KFC mainly focused on kids by offering toys using chinese local cartoons wich are mostly popular within the chinese children. 3.4.2. Chinese Eating Habit
Chinese people use restaurant as an occasion to communicate with each other, meet friends who have not met for long time. According to some research, the first choice of chinese people to meet friends is to go to a restaurant, rather than inviting people home (Shou,
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