Kfc Executive Summary

Background of KFC and Nandos.

KFC: The founder of KFC was Colonel Harland Sanders. He started his company while the great depression was taking place and he struggled greatly to make ends meet. He was based in Kentucky and sold his Chicken on the side of the road. The first restaurant of his franchise opened in Utah in 1952. KFc is the first fast food chain that spread internationally.

Nandos: Nandos is a South African Franchise that was founded in 1987 in Johannesburg. It originally was called chicken;land but was bought by Fernando Duarte and his friend Robert Brozin. Over the next two years they managed to open four restaurants. In 2010 Nandos was named one of the worlds 30 Hottest marketing brands.

Marketing of KFC and Nandos

KFC mainly

KFC’s famous for its fried chicken served in various forms. KFC’s primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine.
The main products of KFC still are fried chicken but KFC has over the years tried to development new products to appeal to new demands made by modern society;and have to keep in mind the menu for health. Moreover, new menus of KFC will try emphasize the taste and health of their chicken.
b. Price
The cost of KFC products use the high pricing strategy but the price is not so high that it cannot be afforded by those who must be more fiscal . KFC has always tried to enhance the quality of fast food restaurants so as to change attitude of people and their view towards KFC being junk

Expansion opportunities worldwide.
Threat:
There are an important numbers of competitors.
The risk of bird flu such as Avian influenza.
Marketing
Product : Although nandos is categorized as a fast food company, its restaurants try create a relaxed environment that is unique in every restaurant. The main course served includes chicken; however, the restaurant improve their products with the spices. Customers have the option to choose between various types of spices, including their famous peri peri sauce. Price: In terms of price, Nandos is rather affordable. However, the price range differs within countries due to the different amount of disposable income and the labor cost along with raw materials in each country. Promotion: Regarding their promotion strategy, Nandos uses a lot of online tools to position themselves in the digital sphere. They use direct Marketing on Facebook, Instagram and Twitter with seasonal offers and promotions. They also work hard in giving their customers a unique experience upon every visit.

Distribution: Nandos has expanded to 24 different countries since 1987 with a high concentration of outlets in the UK, Australia, Malaysia and South Africa. When opening a new establishment, they analyse the population, exposure and neighbourhood in order to determine whether or not it’s suitable for the brand image of the