Marketing Mix Essay

Executive Summary

This task will consist of a comparison of two competing fast food franchises that specialize in chicken products. These franchises are KFC (Kentucky Fried Chicken) and Nando’s. It will give information on both the franchises’ backgrounds including who founded them where, when and significant facts about their history and growth. It will also consist of information on the Marketing Mix, which will include the 7P’s and a brief description on each of these factors. The two franchises will have facts about their means of promotion, which refers to the publicizing of products and refers to all the communications the promoter will use to inform people about the product and all its features and benefits, promotion is also one of

Although the menu uses standardised around the world, there are certain products which are localized for example rice bowls and bento boxes in Japan.

KFC’s advertising is also localized towards the specific market and its target market eg. Most KFC advertisements in South Africa consist of the black population which. KFC’s packaging is mostly consisted of boxes and buckets which encourages take-aways and eating on the go. KFC also uses many price promotions with methods such as meals for example Fully Loaded Box Meals which consists of 1 piece of chicken, chips, cooldrink, mash and gravy and a chicken burger. the price of this is R74.90 which is a lot cheaper than buying each of these products separately. These products are also complementary

Such as Xenophobia. This humour creates a charismatic feel which creates customer loyalty. This humour also creates a psychological effect saying that no matter the issues surrounding you, all is good when you have Nando’s. Nando’s often promote how healthy their chicken is and the way they flame grill their food. Nando’s promotes casual dining rather than take-aways shown by multiple tables to sit down and eat at their outlets and knives and forks given out by Nando’s even for take-aways. Their packaging also often in packets or boxes which makes take-aways easy if desired by the consumers. Their PERi-PERi chicken is also often advertised as it is a very popular product. Nando’s South African website is also user friendly and consists of smiling staff which boasts their great service and friendly service. Nando’s outlets also consist of South African artwork displays this makes promotes visual stimulation and a nice, cultural fell to your experience. Nando’s also display an online menu. Nando’s also has a specific writing which looks almost like handwriting, this allows people to feel casual and comfortable when they’re by Nando’s. Nando’s also use special events to promote themselves. They also make use of meals which allow cheaper prices and encourage you to buy more than one item. Their advertisements often consist of smiling people to show the joy their food brings. Advertisements will