Promotion is the way to notify and teach the chosen target audience about the organization and its product. KFC promotion strategy is the logo itself. The logo features Colonel Harland Sanders that is the one of the best logo in the world has created its name as a standard in the market. The logo of the smiling Colonel is probably one of the most recognized faces in the world and instantly brings the image of fried chicken to one mind. Today the Colonel mind and heritage are reflected in KFC brand identify.
To be more precise, those activities have to be discretionary and are not required by law. In other words, it is completely in voluntary base. Keller (2003) pointed out that CSR refers to the devotion to improve the well-being of society via voluntary business practices and contributions of resources of the corporation. The four domains model of Corporate Social Responsibility have been used by several empirical researchers (Burton, Hegarty 1999); Ibrahim, Angelidis 1994, Ibrahim, Angelidis 1995; Pinkston, Carroll 1996; Smith et al. 2001) and different scholar of theorists (Swanson 1995; Swanson 1999; Wood 1991).
. I would like to tell you a little story about a company I worked for, where the corporate management believed the corporate culture was one thing, and the people working in the company knew that the corporate culture was something different. There is also a very strong lesson in this for anyone who is in management in a corporate environment, and believes that what they say will be noticed more than what they do. This particular corporation had signs posted all over every building. These signs defined what they believed their corporate culture was—or, what management believed their corporate culture was.
There are many different areas in which a company may choose to focus its Corporate Social Responsibility like environment, education, health, nutrition and employment etc. India represents a very interesting case for understanding modern business ethics. India has been a land of Buddha, Chanakya, Ramakrishna and many other great souls and spirituals. The ethical environment of business in India is influenced by a variety of aspects of Indian history, norms, ideals and values. We reach to the conclusion that Corporate Social Responsibility and maintenance of high ethical standards is not an option but an obligation for all businesses.
Profit-Oriented or Socially Responsible? 2 Corporate Social Responsibility (CSR) plays a crucial role in organizations and societies. Traditionally, CSR is a management concept that has been implemented by most of the listed companies around the world. CSR is implemented by companies to be responsible for the company’s consequences on the environment and social welfare in their business operations and interactions with their stakeholders (Unido, n.d). In the other words, CSR is a program that benefits both society and business that do not provide immediate financial benefit to the company but environmental change and positive social (Investopedia,
It is based on the idea that the offerings of the certain market must not be only built on the profit. They must also strengthen ethical and social values to bring the benefit for citizens. The concept of socially responsible marketing is seldom viewed as an extension of the idea of Corporate Social Responsibility(CSR). CSR is served as a business model in order to help companies in self-regulation, understanding that their actions affect a group of stakeholders, including the public in general(Ferrell and
AC1.3 factors that can influence individual behaviour in a workplace like ZARA The most significant influence on individual behaviour at work such as ZARA is the general culture of the company, which can determine whether employees are valued or not. An organization that bases its policies and actions on ethics will generate a culture in which workers are naturally oriented to act accordingly. The culture of a company cannot be taught, but comes naturally. Companies are formed by people, who are organized to attain specific objectives. Their behaviour can be influenced by either intrinsic or the environmental they operate.
Board of directors are elected by stockholder is responsible of overseeing a business’s top managers such as general manager to ensure that business is being run in a way that best serves the stockholders’ interest. Employees are the most important element of organization internal environment that perform the tasks of administration. The composition of the organization’s employees is changing, therefore managers required to learn how to deal effectively with these changes. Organization culture is the collective behavior of organization members and the values, belief and habits are attached to their actions. Manager must first understand current culture in order to manage corporate culture.
CHAPTER ONE INTRODUCTION 1.1 Background of study: “Business Environment encompasses the climate or set of conditions, economic, social, political or institutional in which business operations are conducted.” Arthur M. Weimer 2016. According to KJ Singh, a business enterprises cannot exist in vacuum, it requires necessary factors and forces such as; natural resources, places suppliers, competitors, Marketing intermediaries, customers, economic, natural forces, cultural forces, political forces etc. The business environment can be categorised into two types; internal environment and External environment. Understanding the function and behaviour of both kind of environment has resulted in the success of Small and Medium Scale business in Nigeria,
Organization are build by the people according to their values and norms that reveal the dominant values within the culture (Hofstede, 1984). It is the people itself who are precarious for the business organization and whoever made the critical decisions are view by the success and failure of the organization. Efficiency of the organization lies in the effective management, development and motivation and the management enthusiasm to keep themselves into a company’s strategies and objectives (Patterson et.al,