These are the main focus area in the United States. McDonald’s has release the Southern Style Chicken Biscuit for breakfast and the Southern Style Chicken Sandwich for lunch and dinner. In the beverage business, McDonald’s starting introducing new hot specialty coffee offerings on a market-by-market basis. In the Asia-Pacific, Middle East, and Africa markets, McDonald’s strategic plan is focused around convenience, breakfast, core menu extensions and value. As well as all this, McDonalds also combined organizational strategic plans which include better restaurant operations, placing the customer first, menu variety and beverage choice.
The majority of restaurants are owned by independent franchisees. Ability to adapt to local tastes is one of McDonald’s strengths. Their raw materials like potatoes, meat, and bread are direct link with different producers. 4. Partnership with best brands.
McDonald’s is the largest and best-known global food service retailer with more than 30,000 restaurants in 121 countries, and best-known global food service. The first McDonald's restaurant was opened in 1954. McDonald’s outstanding brand recognition, experienced management, high quality food, advanced operational systems and unique global infrastructure has ensured that they will be the first to capitalize on any opportunity. However, to remain on top, any business needs to operate ethically and keep innovation in mind when looking towards the future. Business Ethics means conducting all aspects of business and dealing with all stakeholders in an ethical manner.
Marketing and Strategy McDonald’s adopts different marketing strategies for different marketing environment. In United States, McDonald’s emphasizes convenience and efficiency because the rhythm of life in America is fast. McDonald’s regards white-collar workers as main target customers. On the contrary, in China, McDonald’s makes emphasis on comfort and romantic. And its target customers are young people because young people in China occupy the main part of fast food consumption.
Geographically by providing regional food McDonald has already been addressing the issue. But by providing further web portal experience, it will create further one to one relationship with customers and eventually in long term customers will keep coming.
General Information on McDonald McDonald is the largest chain of hamburger fast food restaurants in the world, serving more than 68 million customers daily across 35,000 outlets in 199 countries across the world. It was founded by Richard and Maurice McDonalds as a barbecue restaurant in the United States in 1940. In 1948, Richard and Maurice reorganized their business as a hamburger stand using production line principles, the beginning of the fast-food company, which it is today. In 1955, a businessman called Ray Kroc, joined the company as a franchise agent. The Company’s annual revenues of 27,5 billion US Dollars, resulting from the rent, royalties and fees paid by franchisees and sales in company-operating restaurants within a total
Secondly, the restaurant structure of McDonalds is different as McDonald’s single products or services were focused by people that are divided in many teams. The type of structure for the restaurant structure is divisional as McDonalds is mostly practicing decentralized for their decision making as everyone in the restaurant structure are divided in teams or groups on single products or services. The division or teams that are divided and separated have their own responsibility on certain products or services. The sales of products and services were more focused by the staff and the assistant were controlled by the general manager during the McDonald’s normal operation. The diagram below shows how the structure of restaurant work in McDonalds and the highest is the general manager, second highest is restaurant manager and then is divided into 1 st assistant manager and shift running manager, the 2 divided manager have their own responsibility as the 2 nd assistant manager work under the 1
This is especially so because of the lack of regional or global alliances among suppliers. • Low forward vertical integration (weak force) In relation, most of McDonald’s suppliers are not vertically integrated. This means that they do not control the distribution network linked to McDonald’s facilities. • High overall supply (weak force) The relative abundance of materials like flour and meat reduces suppliers’ influence on McDonald’s. There is no need to anything about it (GREGORY, 2015) Reason behind threat of substitutes or substitution being a strong threat • High substitute availability (strong force) There are many substitutes to McDonald’s products, such as products from artisanal food producers and local bakeries.
Evaluate the food and beverage service in catering industry Name: Chow Wing Yi Student Number: 1628462 Class: Airbus Introduction In this project, I have decided to choose McDonald and Out Back Steakhouse as my major targets. First of all, McDonald 's fast food restaurant is one of the largest franchises in the United States as well as aboard. Their top menu items include: hamburgers, cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their breakfast sandwich: the Egg McMuffin. There are more than 32,000 McDonald 's restaurants serving in 117 countries.
According to Fox News (2014), McDonald's "aims to spread happiness in the face of Internet hate". It has backfired however, receiving negative response and according to CBS News (2016), people have even called it "terrible" and "piss poor". Nonetheless, McDonald’s has widely spread and convenient locations that are open 24/7, increasing their accessibility and in turn, brand awareness. Furthermore, McDonald’s is perceived to be the best at “providing “good value”, “fast service” and “very convenient locations”” according to Natural Products Insider (2016). What drives the customers to visit fast food restaurants happen to be these main factors, explaining why McDonald’s has such loyal