Kfc Swot Analysis

INTRODUCTION

Background of KFC

Colonel Harland Sanders is the person that started KFC. Harland Sanders is born outside Henryville, Indiana. In 1936, Kentucky Governor Ruby Lafon makes Harland Sanders an honorary Kentucky Colonel in recognition of his contribution to the state’s cuisine. The birth of the Original Recipe happened in 1940.This was the recipe that blends with 11 herbs and spices.

In 1952, Colonel franchising his chicken business by traveling from town to town and cooking batches of chicken for restaurant owners and employees. In 1964, Kentucky Fried Chicken has more than 600 franchised in the United States, Canada, and England. Sanders sell his interest in the U.S. Company to a group of investors headed by John Y. Brown Jr. future

They make a website of KFC so easily we just search in internet what do we want about KFC and so many information about KFC. There are also many transactions that do by internet and the KFC just delivered the order to the customer lazy to go out to buy some food, this is the reason they make an order delivered.

SWOT ANALYSIS OF KFC

STRENGTHS WEAKNESS

1. Strong market emerging around the world

2. Partnership with other leading fast food companies

3. Market leader as trusted company in chicken category as their primary product 1. Food menu which is unhealthy and demand in healthier food by customer

2. The numbers of employees turnover are high in rate

3. Lack in creating new food menu and limited menu offering

OPPORTUNITIES THREATS

1. Online marketing strategy

2. Home delivery services

3. Introduction to new food menu 1. Increase in competition of other fast food restaurant chains

2. Eating healthy habits

3. Lawsuits towards KFC

Strengths

1. Strong market emerging around the world- KFC have started to emerging world market especially countries such as India and China. India and China have large market opportunities that can be conquer by

• Introduced new different menu items to keep up with local competitors.

• Pay closely aligned with customer service and restaurant performance.

So, the possible raise in other countries encouraged KFC to build a leading position and have more popularity. The practice of achievements saved a lot though R&D, creating and involving technology in developing work. These strategies are the gate to decrease costs and double profits in the business. KFC follows a blended low cost because it depended mainly on its brand name and original taste and recipes to be superior while at the same time benefits of cost savings from economies of scale keep them competing on price.

Business Level Strategy

A business level strategy that KFC utilized was effectively was, once a decrease in profit occurred the restaurant was closed down. A horizontal differential was implemented thru style options. KFC wanted to meet the needs of local markets. They not only introduce neighborhood programs, but also they hired locally. KFC also helped the vet out marginal products. KFC puts massive emphasis on having sanitary and updated restaurants. They also knew it their products were not reliable, customers would find other chicken providers. KFC paid close attention to service and dedicated time to maintaining the reliability of their product provided to their customers. The business level strategy is