Kfc Vision Statement

THE 1st ON MARCH 2016 I INTERVIEWED MS LUNGI THE MANAGER OF THE FRANCHISE KFC. Kfc is a fast food restaurant chain that specializes in fried chicken and is the world’s second largest restaurant chain, it hopes to expand its African operation where it’s already the regional leader among other fast food chains. Its doing very good as the numbers tell everything.

They run their business in so many different ways since their brand is located all over the country, they conduct their operations in such a way that they reach the targeted level objectives and goals to be achieved.

Everything they are doing they make it a point that they are doing their very best because they have got a lot of competitors, so how they make sure that they beat

Vision

Kfc vision statement covers a number of business aspects. The company implies innovation to satisfy current market needs, as stated in the “contemporary customer experience” component of the vision statement. Also, Kfc characterizes its products in the “great-tasting, high-quality food” component of the vision statement. In saying “modern, progressive” Kfc shows that its vision statement defines the kind of business approach it uses for organizational development. A strategic objective linked to this vision statement is the innovation of Kfc goods and services to match consumer preferences and expectations.

Mission

Kfc Steel focuses on enhancing the success of its business partners, associates and customers while embracing its values of teamwork, respect, accountability, integrity and innovation.

Core Values

We commit to these values to guide our decisions and our behaviors:

• Teamwork

We promote and support a diverse, yet unified, team. We hire experienced, qualified people who work together to meet our common goals.

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Safety is paramount. Positive attitudes, shared information and on-the-job training are necessary so that all employees can understand cost-price relationships within the Corporation and how that relates to the market place. • Productivity improvements must be developed via individual and group encouragement and must be interpreted as contributing toward job security and company wellbeing. • Pricing of the products is a matter of fine tuning the cost-price relationship along with the blending of market conditions. Customers must have faith that pricing is fair. • Marketing efforts must be directed at soliciting new customers and new products to replace obsolete products and increase volume. This includes assisting customers in engineering new products. • A lean efficient organization must be continually maintained and fine-tuned.

Long Range Viability

Constant attention to the many facets that contribute to profitability is necessary to ensure that the company will survive into the next century. Short- and long-term planning is essential for corporate viability.

• Market shifts must be studied, anticipated and appropriate action