Khaadi Marketing Strategy

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IMPROVING THE MARKETING MIX OF A LOCAL CLOTHING BRAND -KHAADI

INTRODUCTION:

Khaadi is a multinational apparel mark in Pakistan.Shamoon Sultan is the executive and organizer of khaadi who opened its first boutique in Karachi,zamzama in 1999.Khaadi means hand woven and it has remained consistent with its name and keeps on delivering diverse styles utilizing hand-woven textures on its chose products.khaadi characterizes its lines as ideas and at first had pret(Ready to wear),Unstitched(Fabric) and Man(Easternwear).Over the previous couple of years khaadi has presented various new ideas which incorporates khaadi khaas which highlights restrictive and constrained release pieces,it additionally incorporates run for kids(for 2-12 years old).Accessories(jewellery,stoles
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This is known as the Marketing mix and is regularly alluded to as the 4Ps of marketing. The blend includes making the correct item, sold at the correct cost, in the opportune place, utilizing the most reasonable techniques for advancement. In spite of the fact that the promoting blend will change from business to business and market segment, its motivation is to help a business to adjust these four key elements to address the issues of the client and to make products according to the needs of the customer. Every business will determine its own balance of the 4Ps to suit the needs of its customers. Furthermore a business needs to consolidate different variables into the mix; internal factors such as the amount of finance for marketing, the sort of items being sold, as well as outside components such as the market sector and competitors’ items and…show more content…
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