Kid Kustomers Summary Response
Jaras Khairat
Epp 170
Margarida, Mary J
Summary/response
Kid Kustomers
The growth in children’s advertising in U.S has increased exponentially since 1980s most of the companies such as Disney, McDonald started targeting younger customers exploiting their marketing consumption that by implementing nostalgic memories of childhood of a brand names will let them purchase their product. Studies shown in 1991 that America’s six year olds were more familiar with Joe Camel as to them cartoon character Mickey Mouse and by familiarizing product to kids their goals is to persuade their parents to purchase a their product by juvenile nagging tactics.
James U. McNeal a marketing professor believes in traditional approach is to get children closer
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