Kiko Sushi Bar Interview Analysis

Preparation

Profile of the Source

The inside source is a waitress who has worked in the restaurant industry for 5 years. She has worked in several different restaurants within the past 5 years including her current place of employment Kiko Sushi Bar. This a high-end restaurant located in Little Italy that serves traditional and modern premium sushi. This inside source plans to pursue additional in education in the hospitality industry in the future so I believe that she makes a perfect expert inside source as she has a passion for what she does and the experience to understand and appreciate her work.

Interview Questions

1. Describe your typical client?

2. Who is the target segment and how are they different from the people who come to the restaurant but are not in the

They are easily recognizable during the lunch period because of their clothing. During the dinner, the inside source can recognize these regular customers by their polite way of addressing other waitresses like herself and their willingness to try recommended menu items. These types of customers tend to value the quality and freshness of the ingredients and food. They expect to be remembered by the waiters and waitresses if they go to the restaurant again and like to form personal relationships with the employees at the restaurant. Regular customers can be easily irritated by long wait times which can occur frequently at Kiko and have spoken about increasing the variety of the menu items. Infrequent customers tend to be younger on average than regular customers. They also value quality but place a higher importance on price. They tend to order lower priced items menu items and not as satisfied by the food portions. Infrequent customers also tend to buy more alcohol per person than regular customers. Infrequent customers are also irritated by long wait times at