Kim Ngoan Case Summary

Although the Marketing Strategies Department of Kim Ngoan company still experiences a lot of difficulties in working process, I personally think that this is a solid and very active team. During the discussion, though everyone has their own opinions, they all take time to listen to others as well as give their comments clearly and frankly on the opinions of others to together make the most suitable choice. When carrying out any activity, each person was given a clear task before and always tried to follow Mr. Tran Thanh Trung’s requirements without acting separately. Therefore, after each project, despite some flaws, all activities in general were carried out as planned and the result was quite successful.

3. Some problems of the Marketing Strategies Department:

Through the internship, after listening some honest sharings from the members of the Marketing department, I realized that this department is facing with some issues that have to be solved as soon as possible in the near future. First of all, because the market of trading pesticide and fertilizer products is in a fierce competition, the company has faced many difficulties. There are now many companies trying to counterfeit or imitate genuine products sold by Kim Ngoan company at a much lower price to attract the

Besides, I also improved my shyness when communicating with strangers (communication skill). This is because during the internship, I had a lot of chances to talk and listen to the sharings of many customers when recording orders by phone or when going to some places to do the market surveys and when presenting products at the booth. Moreover, when holding workshops, I learned a lot about the process required to run a successful event and some lessons on how to deal with unexpected situations and so