Gerber baby food is a well known brand in the United States for infant care.The brand name of “Gerber” is the ethos in the ad since the family trusted company name has been used over many years. Clever diction is also used in the ad’s rhetorical phrase at the top. The use of “honorary” is used to establish that babies who eat Gerber food are distinguished from others. Also, the phrase “taste tester” is a privilege. It indicates that the mother’s baby has such an exquisite food palate that the company trusts her baby to try out their food.
Cheerios: The Heart Healthy Heartwarming Brand The world is commonly attracted to the imagery of wholesome loyal family love with the idea of simple family life as open and inviting with nothing but trust and good intentions in sight, and that’s exactly what advertisers take advantage of being the masters of manipulation that they are using both obvious and subconscious methods to appeal to their audiences. An example of this could be found in a popular Cheerios ad from General Mills. The scene begins with a little girl walking into the kitchen to her mother sitting at their breakfast table, and she puts down a box of Cheerios asking if the cereal is as good for your heart as her dad told her. Her mother confirms her statement by telling