Kingfisher Social Responsibility
V. Analysis of the opportunities and challenges of implementing Social Responsibility/Ecological Sustainability policies within the company
The world is experimenting exceptional environmental and social challenges. The influences of the climate changes, the water insufficiency and a growing population are compromising the natural resources driving pressures to a destabilized economy.
Today, the companies feel the obligation to adapt their processes and business towards an organization that implements corporate responsibility into their products, services, employees, environments and society.
Kingfisher is actively immersed in Social Responsibility actions across all it brands. There are several policies that correspond to the internal
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Part of this strategy is to create a long-term positive impact for the world. As stated in the second section of this report, the new strategy of the Kingfisher is to create a unique offer across all the brands (stores and markets) of the Group. One of the objectives in this strategy is to create an offer sustainable through all the supply chain process and using the sustainability best practices in Kingfisher operations. (Kingfisher plc, n.d)
Net Positive is the project that aims to achieve sustainability development in the Group business practices at a strategic level. This project present a commercial model in which they transform the business by innovating the services and the products in a positive way and with a restorative impact to the environment, so the customers can have sustainable homes and the society and communities can receive a encouraging contribution (Coffin & Duff, 2015).
The big aims of Net Positive and big vision for the year 2050
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Timber aspiration: for the year 2020, the company will be creating more forest than it uses. There will be 100% responsible sources of timber for the company´s operations for that year. That will be achievable by strategic sourcing establishing partnerships with suppliers to secure long-term sustainable timber and by working with partners to restore and protect the forest. Actually the timber exits in 40% of the products that the Group sells.
2. Energy aspiration: all the stores of Kingfisher and all of the home and houses of Kingfisher customers are zero carbon or produce more energy than what it consumes. Specifically the aim is to reduce in 45% the energy intensity of Kingfisher properties. This will be attain by using LED lighting, improving the cooling and heating systems, run campaign that encourage behavior to use less energy, doing a continues monitoring of the energy, work with suppliers in order to reduce the carbon generated along the value chain.
3. Innovation aspiration: all the products of Kingfisher will facilitate a lifestyle that will be more sustainable. Specifically, the aim is that 1000 of the company’s products will have closed-loop credentials. This means that the raw materials of the products will continually recycled and
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