Kings And Queens Swot Analysis

1.0 Executive summary

Kings & Queens Sdn Berhad is a private limited company. All capital obtains from 5 company members. Kings & Queens create a new brand clothing called ‘Kings & Queens’ to sell own unique design garment in market. Price range of product won’t be too expensive, it will set the price at reasonable level and everyone can afford.

Operations

Kings & Queens is using online basis as a channel to do business. The headquarters of Kings & Queens is located at Aman Puri, Kuala Lumpur. Kings & Queens establish a website to operate 24 hours no matter day and night, company website will also provide customer service to everyone. We had cooperating with ‘Skynet’ shipping company and MD Textile Sdn Berhad in order to provide the best goods

The garment industry has been analysis by us by conducting PEST analysis, SWOT analysis, and Porter 's five forces analysis to evaluate the business feasibility. Based on the research that we conducted, we discover that the garment industry is expanding rapidly. The expected market size for the garment industry is to RM134 billion in the year 2017. After analysis direct competitors and non-direct competitors, we applied a much affordable and reasonable price strategy within RM 60 to RM 80 to compete with them. We use internet as a platform to operate business which give us a great advantages to reach customer easily, thus, we also utilize all social media and run a lot of marketing strategy. Because of Kings & Queens products are unique, customers able to differentiate our product with others which give us an absolute

Business model is using online-trading basis which used Internet as a platform to promote and sell clothes that designed by company. Kings & Queens Sdn Bhd is a private limited company with sufficient capital requirement that invested by Lim Yong Seng, Chan Yao Xing, Chung Yoong Kit, Gan Yee Ming and Ng Cason. Kings & Queens’ company structure has consisted Administrative department which is handle by Lim Yong Seng, he is also the General Manager. Furthermore, financial department handle by Ng Cason, Production and Sales department handle by Chan Yao Xing, Research and Development department handle by Gan Yee Ming and Customer Service department handle by Chung Yoong Kit. However, Information and Technology department, the manager, we are going to hire a professional IT programmer to manage this department. Kings & Queens obtains RM 500000 fund by issuing 500000 shares to company’s members at price RM 1 of each share and obtain bank loan when company needed. Store of Kings & Queens is located at Aman Puri, Kepong, Kuala Lumpur (Appendix 1). We are cooperating with SkyNet Express Corporate to provide a standard delivery services to customers. Besides that, we also cooperate with MD Textile Sdn Bhd that located at Sungai Buloh in Selangor State and is our mainly supplier and they do also provide a standard printing clothes