Introduction Social Technology is defined by Gartner as “Any technology that facilitates social interactions and is enabled by a communications capability, such as the Internet or a mobile device.”  In this age of technical innovation, social tools are having a huge influence on how consumers choose to shop. An increased amount of people are using the web for information on products and services. It is a necessity for all retailers to take it to the next level by serving those customers with their desired products, in a streamlined user-friendly online shopping experience. This helps solve the issue whereby long lines instore, lead to customers over-analysing their product choices and often reconsider their purchase.  However it is
We design our web page named M &N Shoe store professionally. Customer can see the pictures and prices of various products and register themselves and purchase it online. Our regular customer gets special discounts on purchasing. We will deliver the product to customer on specific time which is online mentioned when they make an order. Our mobile app is M&N Shoe store app.
Equally important was Dell’s effort to use the Internet to coordinate its entire value network, including suppliers, logistics providers, and distributors of third-party products, system integrators, and service providers. All of this was driven by the tight information linkages between Dell and its customers. Dell’s successful use of the Internet drew the attention of the media and other companies, including its
Van Cleef and Arpels Van Cleef and Arpels has taken digital and jewelry to another level with its website that focuses on the history, techniques and brand personality of the brand. Not only does the brand have a well-crafted web space, but also the e-commerce platform is precise and clear enough for all users. Digital media has to become a large part of a brand’s effort since it is noted that 8/10 high net worth individuals use the Internet regularly. (BORN) V. & A. has clearly understood that in order to craft an effective customer footprint digitally, shoppers must be immersed into the brand at every point digitally including social media, website, applications and mobile devices. The V. & A. website comes fully equipped easily searchable
Since social media has become part of daily life, thus we plan to advertise our products via some popular social media website such as Facebook, Google, Youtube and Twitter. Nowadays people used to obtain the news and information via internet as technology has been cover up throughout the world. Thus we will open a business webpage on the internet websites and do online selling as this method is very convenient and low cost for us to advertise and promote our products to the public efficiently and effectively. Our business webpage includes our company profile such as name, background, location, contact number, details of products function and the promotion offered. Thus the internet users are able to view our company and get to know our new products have been introduced to the market.
In India, recently there has been birth of many new online shopping website which has affected small retailers widely. I don’t think that such big businesses are the threat for small retailers but I believe that even small retailers can come together and create large business. Making a standard website, managing proper marketing and logistics and following proper accounting principles can give a boost to any business, with this belief I had the idea of creating a business in which customers can take online order of groceries and other day to day required materials from my website and after getting the order on my website, the order will be immediately forwarded to the super market-located nearby the customers address and ask them to provide the service in few minutes. Along with the fast delivery of the required product with value added discount facilities, I can not only benefit the customer but also create opportunities for many small retailers by increasing their sales. Developing such kind of business ideas also requires large skills of accounting knowledge which I am sure I can definitely avail from this Master Program of Accountancy and help the society in the coming
Close to 60% of the adults in China utilises WeChat and spends over 40 minutes daily on WeChat. WeChat is social networking application that is heavily utilised by China which users can message their friends and follow brands and celebrities. Through WeChat, Taobao advertises the current sales promotions held at its website as well latest fashion trends targeted to females in China (aforementioned in para __). This advertisement model is largely effective given that users can customise and choose the type of news they would like to received. Furthermore, Taobao allows WeChat users to directly search for the products they would like to purchase from Taobao on the app.
Besides that, mostly 46% of people who do online who purchase clothing/shoes/accessories which are the highest among the others which indicate that online clothing business have a lot of opportunity. Technology The rapid development of technology is affecting the business in Malaysia and all over the world. Changes in technology have changed the way businesses operation such as internet. A changing development in technology indirectly created a need to react quickly for different area of business to stay compatible in the market. 3.3 PORTER’S 5 FORCES
The main advantage is that social media allows SMEs to have direct contact with the customers. Social media provide online chatting or user can call and do video call which is free of charge. Hastings & Haywood in 1991 added that “customers is the heart of social marketing development with the approval of Web 2.0 social media”. Customer gets advantages as they become creative and it also increase the buying and loyalty of the customer. Social media allows SMEs to share interactive communication where customers are encourage to share feedback, post comments, rate the product or service, give their reviews and sharing items with their friends.