After years of revolution, in 2014, Cott corporation agreed a deal to acquire DS Service of America, Inc. to combine as a leading provider in the direct-to-customer beverage services industry with the traditional business. Cott are now proudly declared that they have the largest volume-based national presence in the U.S. home and office delivery industry for bottled water. They have reached over 1.5 million customers across national
Company Background Starbucks opened its first store in 1971 in Seattle’s Pike Place Market and today is the largest coffee house chain in the world with nearly 18,000 stores in 60 countries. The logo is inspired by the sea -featuring a twin-tailed siren from Greek mythology - and the name by the first mate in Herman Melville’s Moby Dick. Their mission statement is to “inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time”. Their goal is to serve the highest quality coffee possible by utilizing farms in Latin America, Asia and Africa to select the best coffee beans. They claim their stores have become a neighbourhood gathering place for friends and family because of the atmosphere, quality service and coffee.
They endow Co. with a scale of combine volume of about 4 million tones and sales of Rs.13,738 crores. MISSION Unilever 's mission is to add capacity to life. Meet everyday needs for nutrition and personal care with brands that help people look good,feel good and get more out of life .It is a mission HUL shares with its parent co., Unilever, which holds 53.10% of equity. A Fortune 600 transnational, Unilever sells Food and Home and Personal Care brands in about 110 countries worldwide.
4. Business Analysis: After the testing and finalizing of the concept, the businesses can analysis to determine whether the new products will be profitable. This is done by making a detail marketing strategy, highlighting the target market, product positioning and the marketing mix. The analysis will further determine whether is a demand for the new product, competition and identification of a breakeven
Introduction to the company The Company Coca-Cola was founded in 1892 after the formula was invented by Pharmacist John S. Pemberton. The Company has its headquarter offices in Atlanta, Georgia in the United States and presently offers more than 500 brands in over 200 countries. The Company provides 1.7 billion servings per day and of this, Coke accounts for nearly 78%. The Sale distribution is as follows: 42% (USA), 38% (India, Mexico, Brazil, China and Japan) and 20 % (Rest of the world). South Africa has the largest Coca-Cola market in Africa and without fail ranks amongst the greatest performing countries in the empire of Coca-Cola.
(Kenneth NG, 2014). OSIM’s direct competitor OTO, the company listed in Hongkong and selling healthcare products having 9 retail outlets in Singapore uses pricing strategy in the market to compete with other bands. They have launched several products in Singapore and recently they launched a new massage chair called “Absolute “. (www.otobodycare.com) OGAWA is one of the main competitors in the electronic Massage Chair Market having 12 retail outlets in Singapore. The origin is from Malaysia and leading player in the design, development and marketing health and wellness equipment in Malaysia with more variety of massage chairs than former.
United Laboratories was founded by Jose Yao (JY) Campos, originally from China’s Fujian province. He aspired to be a soldier, but his father sent him to the Philippines to learn entrepreneurship instead. In 1945, he opened a small drug store in Manila together with Mariano K. Tan that grew into the country’s leading pharmaceutical company within 14 years. National Leader to Regional Powerhouse Unilab continues to be the largest pharmaceutical company in the Philippines, with about 6,000 employees, including 3,500 in overseas operations. It commands about 20% of the market, a share it has consistently maintained for more than 30 years.
STUDENT DECLARATION Case study on horlicks Chapter-1 Introduction and history of GSKCH Company Introduction Glexo smith Kline consumer healthcare ltd is an Indian associate of glexo smith kline plc, UK. It is one of the biggest players in the health food drinks industry in India. The company’s manufacturing plants located in nabha, Rajahmundry and sonepat with 2700 employees. It includes its flagship products i.e. : horlicks- highly respected brand which is over 100 years old in India.
‘Celebrating life’ was chosen as the tagline of DABUR STRATEGIC BUSINESS UNITS The business structure of Dabur today stands as below: • Consumer Care Business incorporating the Health Care and Home & Personal Care (HPC) verticals, which accounts for 53.4% of consolidated sales • Foods, comprising fruit-based beverages and culinary pastes business, which contributes 11.2% to consolidated sales • International Business, which includes Dabur’s organic overseas business as well as the acquired entities of Hobi Group and Namaste Laboratories LLC. This vertical now accounts for 32.4% of Dabur’s consolidated sales Dabur India is the fourth largest company in FMCG segment with a revenue of US$ 910 millions and here are the strengths of Dabur which makes it one of the leading companies: • Strong Management: Strong Management helps Dabur in reaching its potential by utilizing strengths and eliminating weaknesses to run the organizations. Board of directors is an asset to the organization. The company made a head for • High brand awareness: With a legacy of more than 150 years, Dabur is a company with strong brand awareness spread across five continents and fifty
Dabur India Limited (Dabur) is a consumer care and health care products company. Product portfolio offered by the company includes personal care products, health care products, home care products and foods. Dabur also offers ayurveda-based healthcare products. Dabur India Limited (DIL) was incorporated in 16th September of the year 1975 for manufacture of high-grade edible & industrial guargum powder and its sophisticated derivatives. Now the it is one of the leading FMCG companies in India with building on a legacy of quality and experience for over the years, Dabur is today India 's most trusted name and the world 's largest Ayurvedic and Natural Health Care Company.