Diamond Pet Foods Case Study

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Looking at the Kirkland Dog Food Company:

Kirkland pet food is made for Costco by Diamond Pet Foods, Inc. Two of Diamond 's factories are in California. One is in Missouri, and there is another one in South Carolina.

Because Kirkland is a private, in-store label, there isn’t a lot of advertising. That makes finding information about their products is more difficult. As a consumer, I 'd like more transparency.

Costco has two pet food lines: Kirkland Signature and Kirkland Signature Nature’s Domain, which is their grain-free line. Nature 's Domain also includes several organic recipes. Neither line has corn, soy, or wheat in their products, and they don’t have any animal by-products or artificial preservatives. That’s how both pet food lines
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If the quality looks like it’s right up there with premium brands, but the price is a lot lower, chances are someone is paying the price somewhere, even if it isn 't us. When something looks too good to be true, it should set off alarm bells.


Both Kirkland Signature and Kirkland Signature Nature’s Domain feature natural prebiotics and the company 's Active9™ probiotic blend. They’re chosen and developed from probiotic strains found naturally in the our pets’ GI tract. Together, the active cultures build the right balance of good bacteria in the intestines, for a healthy immune system and better digestion.

Several Kirkland dog foods, like Nature 's Domain Grain-Free All Life Stages Salmon Meal & Sweet Potato Formula for Dogs, meet AAFCO standards, but not all of them. That means they fit the Dog Food Nutrient Profiles for All Life Stages, and you can use the same food for both puppies and adults. That sounds especially great for families with more than one dog. I 'm sceptical though that one food can really be ideal for every need and

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