Kit Kat Case Study

1. New market

The team at Nestlé waslooking to the future because there know Kit Kat was a long-time favourite of adults and kids. This band is focuses on the consumer segment that willing to indulge themselves with chocolate snacks and love chocolate. It's low prices, allows it to target the mass consumer market and able to fight with other high-end chocolate brands such as Godiva. Besides orginal flavour kit kat also have many others flavour such like strawberry, pear and green tea. Each of them have diffrent interesting packages to attract consumers. Kit kat will able to enter new market because its price is lower and many flavour. For example, Nestle has opened its frist bontique in japan to showcase innovative flavour such as wasabi, green

Kit Kat is a wafer biscuit that covered by chocolate and everybody love it .Although Kit Kat taste good and may bring happiness and joy, it also causes health problems . Kit Katcontained high amount of fat and calories. The calories will turn into fat if there is extra calories leave .This will increases body weight ,heart attack and stroke risk . Furthermore , having too much Kit Kat could rot the teeth. Sugar can cause teeth decay according to the news that released by BMC Public Health. Based on the research by University CollegeLondan , decay teeth becomes the most common non-infection in the world .There is 60% to 90% of children and 92% of adults in USA have decay teeth problems .The bacteria in mouth canproduce acids by using sugar to damage the teeth and thus Kit Kat may cause teeth

These facts provide great strength for the functioning in the competitive market. Moreover, Kitkat has been positioned number one brand in UK 1999. Kitkat have a good marketing and market leadership and strong distribution network. Next , looking at its availability, Kitkat has excelled ,i.e, it can be found from small grocery stores to big supermarkets and hypemarkets. Nestle’s Kitkat was the one of first come up with a chocolate-wafer combination and till date when compared to its main competitions Cadbury’s Time out is more popular. It got relationship selling , we get to know our customers , one by one. Confectionary is very popular among children and this is likely to continue into the future. Next, Kitkat have loyalty of customers and vendors. While Kit Kat on the other hand, promotes their product by inducing a lower price compare to the competitors. It might be from the reason of their manufactured ingredients which are mostly local that help them to lower down their price. This is their strength, because in the supply and demand mechanism, when the price is low, demand tends to go up. Next, this is why parents always very support us . Finally, it’s slogan is widely known, “Have a break have a