Kluckhohn-Strodtbeck's Theory Of Individuality Patterns

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Kluckhohn-Strodtbeck brought up the value orientation dimension. This dimension consists of the orientation of human nature, the orientation of the nature of people, the orientation of time, activity, and relational orientation (Gudykunst and Kim, 1997). The first dimension is the orientation of human nature associated with the nature of the innate. In this dimension, human beings are viewed as good or evil or a mixture of good and evil that is innate. The second dimension, the orientation of human relations and nature. There are three types of relationships, namely subdued, align, and control. Third dimension, time orientation. In this dimension, human life can focus on the past, the present, or the future. A strong orientation to the past…show more content…
Fourth dimension, activity orientation. According to Kluckhon-Strodtbeck, the orientation of activity can be seen as doing, being, and being-in-becoming. The orientation of doing focuses on the type of activity that has measurable external output. Therefore, this activity must be real. Within this framework there is also an orientation to the outcomes of results. Fifth dimension, relational orientation. Relational orientation is related to the dimension of individualism-collectivism. The linkage is that the way people interact has a different focus, namely toward individualism or collectivism. Parsons Patterns The dimensions of the Parsons patterns are dichotomized by the situation. One side can be chosen by a communicator by considering the context of the situation. This pattern consists of affective affectiveness-neutrality, universalism-particularism, dispersity, attitudes, instrumental-expressive…show more content…
However, after research by universities and consultants such as Harvard, Stanford, MIT, McKinsey, and MAC, it is apparent that what they call corporate culture or organization culture is important. Corporate culture can have considerable influence, especially when the culture is strong. A strong corporate culture can result in a company that able to improve its competitiveness, so it can take action and coordinated against competitors and customers. In addition, corporate culture can lead employees who have more competence to get together to achieve goals. Culture shows the image or characteristic of a particular group in carrying out activities and solve problems. In certain groups there is a rule or provision that must be done in implementing and solving a problem. The rules stipulated shall be jointly held to be exercised so as to constitute a belief and have value that can shape and demonstrate the behaviour of its

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