Case Study Kodak

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KODAK (MISSED) MOMENT Introduction Time makes everything changes. Changes make people and its surroundings, i.e. environments, organizations also follow to changes (adapt). Change—whether incremental, radical, or discontinuous—requires an organization to adjust their competence configuration (Gilbert 2006, Tushman & Anderson 1986, in Shamiyeh 2014). In order to assess their adaptation to a new environment, organizations have to define the extent of required new resources and capabilities (Henderson & Clark, 1990; Kogut & Zander, 1992; March 1991, in Shamiyeh 2014). In effect, depending on the requirements relative to an existing base of resources and capabilities, organizations either have to leverage, extend, or import new ones (Collis & Montgomery, …show more content…

How can I know in advance of the battle whether I’m going to be able to beat the competition? Why has disruption proven to be such a consistently effective strategy for causing strong incumbent competitors to flee from their entrant attackers, rather than fight them? How can I shape a business idea into a disruptive strategy?” (Christensen 2012). 2. Kodak Case 2.1. The Chronicle of Kodak 1884 American inventor George Eastman, who later becomes the founder of the Eastman Kodak Company, patents photographic film stored in a roll. 1888 The Kodak name is trademarked. The first Eastman Kodak camera is released and costs around $25 (about £400 in today's money). 1891 The company opens its first international manufacturing site in the London suburb of Harrow, taking advantage of Europe's booming photography market. 1900 Kodak launches the Brownie camera, priced at $1, which is credited with bringing photography to the masses. 1922 Kodak produces 147,000 miles of motion picture film a year, using one-twelfth of the silver mined annually in the US. 1925 George Eastman now 71 hands over the presidency of the company to William

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