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Kompan Case Summary

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Outline of the Kompan A/S case This case evaluates the Danish Kompan A/S playground producer company and its problem area interdisciplinary, including numerous and relevant theories/ models to the case. The problem consists of the low earning from the outdoor fitness equipment on the German market. Kompan wishes to exploit new possibilities here and grow. The first analysis area is the international marketing, containing an in –depth internal and external analysis of the company and its environment: 4 Strategic Q’s – useful to get a preview Porter’s value chain as internal analysis PESTEL analysis of the German market Porter’s 5 forces – analysis of the outdoor fitness equipment market Porter’s Generic Strategy SWOT analysis …show more content…

In case of the Kompan company this model is relevant to analyse the outdoor fitness equipment industry and the competition within. The threat of new entrants New companies are always a threat to already existing firms on the market. When it comes to outdoor fitness equipments any company could be able to enter the market, entry barriers are not impossible to pass. There barriers could be governmental regulations about the employees working environments, safety restrictions; international regulations regarding the raw material quality and manufacturing such as ISO standards. Rivalry Rivalry is among the firms in the industry is moderate, the Kompan has few competitors in Europe such as the The Great Outdoor Gym Company and also Norwell Outdoor Fitness , Greenfield Outdoor Fitness overseas. Besides the other companies , Kompan has a highly quality standards for their procured materials and procurement processes which make their products outstand between other products on the …show more content…

With the unique and highly reliable products Kompan’s weakness is the weak promotional strategy but it is a new opportunity as well to invest in marketing, to get more brand awareness, to attract the potential costumer attentions. I consider as on option donating fitness equipment to schools or to communities with financial disadvantages. Sponsoring outdoor activities in park equipped with their fitness equipments is also may be

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