An example would be Korean Pop. K-pop short for Korean popular music, has recently seen a popularity boom across the word. Now, it is a strong marketing tool in promoting the country abroad. Even many young people in different countries enjoy K-pop. Many businessmen talk about Korean pop music industry means a new start because K-pop fever is now leading Korean wave in different fields of Korean culture.
Apple is showing explosive growth in China. Apple’s iOS mobile operating system gained market share in China at the expense of Google’s Android. From a 5 percent figure in Q3 of 2014, iOS rose to 12.3 percent of the smartphones sold in China in Q4. Android, on the other hand, was in 86.3 percent of smartphones in the fourth quarter, compared with 93.7 percent in the third quarter. Apple has overtaken Xiaomi to become the biggest smartphone seller in China in the last quarter of 2014.
In the year 2013, among the first-tier cities in China, high-end chocolate products have been highly accepted by chocolate gourmet and high-end consumers, who represents 12.5% of all chocolate consumers8. While launching into the Chinese market, income factor should be recognized with high importance. The sheer weight of Chinese numbers makes the area compelling for chocolate producers. Double-digit economic growth, more than a million millionaires and a taste for luxury may spell higher profits in the
The number of people visited Korea increases from 3,753,000 persons in 1995 to 14,202,000 in 2014. (The World Bank, International tourism, number of arrivals) The 10th most visited cities of 2016 ranking by CN Traveler. Tourists spent more than 10, 12, 13, 14, and 17 million US dollars while travel in Korea from 2010-2014. (KTO, Visitors Arrivals) Apart from people who visit Korea just for fun or to see people, many visitors visit Korea for many specific reasons such as tracing on movies' scenes, following idols, performing a plastic surgery, and so on. These specific purposes are growing popular that tour agents for these specific demands merge.
NM3224 – Culture Industries Jocelin (A0126489R) Korean Variety Show: The Emerging Force in Korean Entertainment Industry Introduction Over the last two decades, Korean entertainment industry has flourished and expanded beyond its territorial boundaries. The term ‘Korean Wave’ or Hallyu (한류) has been utilized to describe the phenomena of Korean cultural products being increasingly sought after by overseas consumers and gaining rapid popularity. The term was initially coined by Chinese journalists as Hanliu (韩流) to signify the emerging popularity of Korean entertainment and culture in China. However, the dissemination of Korean cultural products in various forms such as movies, TV dramas, music (K-pop) as well as food has driven the
Winter Sonata was an excellent hallmark not only contributes to the flourishing in K-Pop industries, however, it helps to increase the gross domestic products (GDP) of South Korea. Winter Sonata excellently presented the diversity of attractiveness atmosphere in Nami Island (Naminara Republica), foods and culture through the drama and become one of the most visit country in Asia. This is the starting point where the K-Pop recognized as an epidemic in mass media. This epidemic called as Hallyu (Korean Wave). The Associated Press (March 2001) reported that pop culture in Asia was once dominated by Tokyo and Hollywood has changed and diverted to Hallyu.
Consulate general of the Republic of Korea said “Presently, Hallyu in Hong Kong can be described as ‘Hallyu inside life’. Hong Kong is hot spot for selling Korean brand cosmetic products. There are a lot of Korean cosmetic shops where many people walk pass in main area. Because young generation wants to follow beauty trends due to K-pop starts and dramas, they prefer to use Korean cosmetic products. Also, from Hallyu, it created a general perception that all Korean products are good.
HyundaiCard’s diverse marketing strategy brought the online and offline channels together. Furthermore, to implement a direct marketing strategy and add profits, HyundaiCard concentrated on customer value and online communication using e-CRM. SWOT Analysis Strength • HyundaiCard became South Korea’s fourth largest credit card company. • In September 2004, HyundaiCard was rewarded 1st place in Service Quality Index for their Credit Card • HyundaiCard M gradually gained the largest subscriber base in South Korea. • HyundaiCard was acclaimed as Korea’s Most Admired Company for two consecutive years (2007 and 2008).
The influence of Korea’s entertainment has become the subject of concern and criticism throughout the world especially Asia. Most of suppliers catch the trend and make their products hit right to customers desire in order to expend profit. As stated by Till and Busler, purchase intention for brand will be greater when endorsed by an attractive spokesperson (Till & Busler, 2000). Furthermore, most of the research done in Malaysia are only focused on the consumers’ attitudes and brand loyalty towards the cosmetic products or only specific on Halal cosmetic products. Hence, I would like to research whether using celebrity endorsement in the advertisement is more effective in comparison with other advertising appeal and to find out if the growth of Korea cosmetic products in Malaysia among female in generation Y is as the results of advertisement or influenced by other factors.
Overview Growing economy along with increase in standard of living for each individual have raised the bar of spending capacity. Once income is increased then people prefer high brand products such as Gucci, Rolex or Louis Vuitton, and Belligerent being one of the most luxurious brand in manufacturing sunglasses will add further value to the person perception towards this new brand. Our company has chosen Quatar. The luxury retail markets in the Gulf countries is valued at around $5.3 billion and is growing at the rate of 10 to 12 percent per anum. Country Profile of Qatar Qatar has a land area of 11,590 square km of which only 1.1% is arable.