Park as they examined TV programs which shows multicultural families. It is the most watched documentary program in South Korea with a record of 13-14% viewer ratings. Although this may seem as a positive thing, the authors noticed how the Korean media forces a permanent image of Southeast Asians. In a South Korean TV program called ‘Love in Asia’, they only feature Southeast Asians who are dark skinned, inferior to the husband, and lower-class foreign brides that are expected to follow the Korean norms. They often project them as poor and exotic.
Throughout history Korea has been plagued by colonisation, bankruptcy, war and nuclear threats from the North Korean dictator Kim Jong-Un. South Korea has shown in recent years how they can reform and regroup in order to restore both the economy and the people to their respected former glory. Throughout this essay we shall be discussing the cultural phenomenon that is the ‘Hallyu’ wave and what influence modern day Korean stars have on the domestic and international consumer behaviours. “The fields of activities of K-pop stars who mainly focused on singing and dancing have been expanding boundlessly.” (Yoon et al, 2016). Nowadays Korean management companies who control the turnover of talent in the industry intend to cash in on this millennial
Korean popular culture started to gain attention and popularity among the younger generation as well as elders in Hong Kong. For example, Today, in Hong Kong around 5,000 people are currently learning Korean language at universities and other language enters (Kang Kim, 2009) because of the interest generated by Korean dramas and movies, Korean pop songs. Nowadays, it is common taxi drivers and shopkeepers greet Koreans with a few simple Korean
The universal concept of variety show and ‘cultural proximity’ across the region could be deemed as the contributing factors for the popularity of Korean variety shows. The rising popularity of Korean variety shows could also be attributed to the growth of social media such as YouTube and social network sites (SNS) which facilitate the access to these variety shows and provide updates pertaining the
1. Improved K-pop Show Contents Since the globalization of K-pop, the demand for Korean popular music contents has been diversified throughout Asia. To meet the needs of fans wanting to see K-pop stars directly before them, Korean production companies, broadcasting companies and non-profit foundations increased overseas performances and prepared for alternative channels such as internet live-streams. But they could neither satisfy fans in quantity nor in quality. K-pop fans in Asia did not enjoy the luxury of experiencing K-pop contents as a whole since most of the concerts were one-off events, concentrated on a few artists.
It started with Psy’s “Gangnam Style” in 2012. It's in YouTube history, gaining more than two billion views. Euny Hong, author of the new book The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture, says “Korea is throwing all of its weight and billions of dollars into making itself the number one exporter of pop culture in the world.” Now, as a result of decades of investment, South Korea procured a huge impact on pop culture, affecting more lives, per capita, than any other nation. South Korean television dramas, also known as K-Dramas have had huge audiences in unlikely places. Even Iranians have scheduled their meals around the historical drama The Jewel in the Palace .
In other words, Korean dramas capable to portrayed Korean cultures and Asian values such as courtesy, respect for parents and elders, solidarity and the holiness of love and marriage. These values displayed in the uniquely way of life in a modern Korean society that has gone through an economically and technology advancement. Korean dramas creatively combines traditional elements with modern values. In Indonesia, Korean drama are frequently watched by adolescents from the range of age 15 to 24 years old. This finally proven by one of the most favorite drama which titled Secret Garden that achieved a rating of 2.0 and a share of 14.1 (research and development Indosiar: 2011).
Numerous of Korean cultural products (K-Pop), comprising of television dramas, movies and songs gained extremely fame from the East to the Southeast Asian region, the end of 1990s. Furthermore, the Asian economic crisis in 1990s led to influenced Asian buyers to exercise Korean cultural products. In Indonesia, Korean drama series gain a promising reception from countless generation of fans. This snowballing number of Korean dramas flourished on various television stations in Indonesia.This study constructed on reception theory’s framework, specifically portray audience as an active media text interpreter. This theory explains a broader conception of what audiences might act with texts, in order to allow for the ritual uses of communications
Korean Cultural Diffusion I remembered the time I and my family sat together to watch "Jewel in the Palace" every evening. I never saw my dad addicted to a drama. He gave the compliments about untiring and full-of-effort characteristics of the main character a lot. Apart from "Jewel in the Palace", other Korean dramas released at that time were so different and interesting. Unfortunately, Korean culture unconsciously penetrated to Thais, and it becomes a new popular brand among Thai people.
Watching Korean drama ever since I was around 10 year old, the stories of the Korean dramas were almost always the same. The main female protagonist is poor and the main male protagonist is rich, and the mother in law or the male’s relatives dislike the female. These plots were overly exaggerated, I thought life in South Korea wouldn’t be like this for most Korean people. I am here in South Korea for almost a month now, and indeed there are some truth to Korean dramas of overly exaggerated stories. When I arrived in Korea for a couple of days, my Korean friend, who live in Gangnam, took me out to eat out and shopping at Gangnam.