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Taoul Fashion Week

1559 Words7 Pages

Name: Riri Pratiwi Burhanuddin
Major: International Relations
Title : Seoul Fashion Week as South Korea’s Soft Instrument

CHAPTER I
INTRODUCTION

1.1. Background of the Study
Globalization has led the world to be known by everyone. People can easily access and know what happens or what is trending in other country, cooperate with other country, learn others culture, and so on. Globalization is the process whereby individual and local communities are affected by economic and cultural forces that is operating world-wide. In this case, a state must strive to meet its national interests in which is faced with many challenges that is unique to each state. However, along with the challenges, States are also privy to opportunities to attract …show more content…

Not just the music, drama, movies, and television shows, Korean fashion currently also began to grow in the world. However, most people who know Korean fashion only people who are fans of Korean Wave, fashion bloggers, and people that are active in fashion field. It is owed to a few reasons. One of the few reason is that the official website. Most of South Korea 's official websites still use tranditional character called hangul. Secondly, Seoul Fashion Week website is still lacking in catering to the need of the SFW participants and attendees. Last but not least, South Korea still lacks of global brands. The ability to turn their local brand driven by local designer into a trend that could catch global attention through their uniqueness. When it is compared to Korean beauty trend, Korean fashion without doubt is lacking behind. Korean beauty trend has gained a lot of attention and not only that, has been apllied by many people that led for global boom of Korean beauty products. The reasons are, first, about Korean skincare threatment that is successful on trending right now "11 steps skin care routine". Second, about makeup, Korean people are very passionate in having pretty face. In order to get it, "No Makeup Look" was created.
Once, Korea have a trending fashion that become phenomenon which is “Couple looks” (Keo-Peul-Look) by wearing matching outfits whether t-shirt, socks, hats, shoes, bags to express the relationship status and identity through it. The Women’s Wear Daily report that the couple looks phenomenon, which took root in the Nineties when Korean television stars started wear matching clothes. However, day by day couple looks losing it trend. It is said on American Vogue magazine by Monica Kim

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