The marketability of their celebrities evolved from the integration of television as the medium to promote South Korean music. The polished packing of the image and performance of an idol have given rise to media that was ready to be consumed by international audiences online. Due to the popularity, South Korea has seen yet another one of their manufacturing exports succeed. In the past, it was an anomaly for songs of different languages to cross into mainstream media due to a cultural barrier. After all, the songs played in America were and are primarily songs from American and British artists.
It helps to explain the motivations behind the media use and habits of media use or the actual needs satisfaction by the media are called media gratifications. Contemporary U&G is grounded in the following five assumptions: (Papacharissi & Mendelson, 2007) (a) “Communication behaviour, including media selection and use, is goal directed, purposive, and motivated”, (b) “People take the initiative in selecting and using communication vehicles to satisfy felt needs or desires”’ (c) “A host of social and psychological factors mediate people’s communication behaviour”; (d) Media compete with other forms of communication for selection, attention, and use to gratify our needs or want” (e) “People are typically more influential than the media in the relationship, but not always. (Rubin, 1994). 18 Applied to context of this research paper, U&G supports the understanding of viewer motives and predisposition, while placing Reality Television on the larger spectrum of communication channels that are more or less available to audience. It permits the study of both Instrumental and Ritualised uses of media, both of which could drive the appeal of Reality
Korean film industry has been growing up that we can feel that power in our emotion on screen more and in hollywood. From the first movie ‘Vomting a sense of royalty’, a history of film industry is started. Directly after the independnce from Japan, film industry got first hit with independent movies and especially after the Korean war, movie helped people find things to enjoy in the dilapidated terratory. Over the IMF, distressed industry
Unfortunately, Korean culture unconsciously penetrated to Thais, and it becomes a new popular brand among Thai people. Furthermore, Korean trend did not invade only to Thailand, but also other countries in the world: both eastern and western. Korea can make an amount of money from this cultural penetration – from the trend. Being a medium of cultural diffusion to several
South Korea in Building Its Soft Power and Cultural Diplomacy Through Its Culture and Technology: Case Study of K-Pop Music Industry I. Abstract In these recent years, South Korea has becoming one of the influential soft powers by attracting others by its cultures, especially on it entertainment aspects. South Korea nowadays in this globalized world also in its attempt to build and strengthen its diplomacy through the cultures they have. The cultures of South Korea are now becoming trends not only for Asian people but also for people around the world, especially now South Korea is generally known with its K-Pop music industry, which K-Pop music industry becomes one of the most important factors that can influence the successfulness of South
These values and morals of Victorian age was showed in Great Exhibition and they also included conservatism, hard labor, prohibitions of mentioning about sex, hypocrisy and patriarchal values. There was a competition with these values to upgrade a class and maintain life prosperiously since being respected and having inheritance that also brings reputation were extremely important for the Victorians. Therefore, arranged marriages and social class mobility are frequently seen as a phenomenon in nineteenth century England. In novel, Catherine Earnshaw’s marriage is one of these to change her class that can also be called as upward class mobility. She married up with Edgar Linton even though she loves Heathcliff inwardly.
Yoo Jae-suk, as well as some other celebrities, also appeared in “Family Outing” in 2008, which made it one of the top-rated shows in Korea. “Running Man” was the next variety show Yoo Jae-suk hosted. It has low ratings at first, although later its popularity increased not only in South Korea but also overseas. On “Running Man”, his is known as Yoollis Willis, which is spoof of Bruce Willis. His career continues boosting and thrilling the souls of his fans in the country.
Human beings have a great influence on each other i.e. on their attitudes, opinions and perceptions about societal relationships. Today, media is well organised to exhibit influence on what we hear, see and read and at the end inculcate these in our belief systems. The style of presentation under media reproduces stereotypical images or assumptions about women 's status and role in our society which affects the way they are portrayed in media. Thus, media plays an important role in educating society.
KOREAN DRAMA CRAZE AMONG YOUTH IN MALAYSIA Winter Sonata, Jewel in the Palace, Healer, Secret Garden and Boys Over Flowers. Those who are fans of Korean Drama must be familiar with those title. That was the title of Korean Drama that has been aired in Malaysia and has attracted many viewers to watch it. Youth in Malaysia especially female are obsessed with Korean drama. Based on the observation that had been made among Malaysian youth, it is evident that the Korean Drama or well known as K-Drama has getting more popular and has successfully been absorbed into the life of Malaysian youth in particular and Asian teenagers in general.
K drama is influencing the thoughts, emotions and even the tangible aspects of the Filipino who watches K drama. K drama or Korean drama is the part of the phenomenon known as “Hallyu” or the Korean wave, in which all Korean things from television dramas to popular music to fashion are consumed by audiences all over the world. K drama is the counterpart of the local teleseryes which the Filipino used to watch every day; it is the new wave invading the world. More and more Filipinos are getting hooked in watching K dramas. It is undeniably seen in the consumptions of the viewers in three hundred sixty degree of the planet.