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Korean Variety Show Analysis

1287 Words6 Pages

Political Economy
The production of Korean variety shows has thrived in the recent decade with numerous shows being aired by different broadcasting companies. Although creativity is an important aspect that induces the production of a variety show, the political economy dimension of the television industry could not be neglected in analyzing the trend of its production. Reformation of government policies in regulating Korean entertainment industry have shaped the trend in television programming including variety shows. Furthermore, the power dynamics within the television industry also influences the proliferation of variety shows and affects the distribution of the shows. The initial rigid policies under Korean authoritarian military regime …show more content…

The rights for airing the variety shows were bought by broadcasting companies across Asia. For instance, Running Man was exported to be broadcasted in 9 Asian countries while China’s CCTV bought the rights to air Infinity Challenge. Moreover, the popularity of these variety shows has encouraged local broadcasting companies to produced localized version of the shows. For instance, Running Man was adapted into Chinese local version named Hurry Up, Brother by Zhejiang Satellite Television in 2014. The universal concept of variety show and ‘cultural proximity’ across the region could be deemed as the contributing factors for the popularity of Korean variety shows. The rising popularity of Korean variety shows could also be attributed to the growth of social media such as YouTube and social network sites (SNS) which facilitate the access to these variety shows and provide updates pertaining the …show more content…

The creative contents and unique concepts being developed along with the careful selection of casts would increase the appeal and popularity of the show in domestic market. The competitive advantage possessed by the broadcasting companies plays an important role in the dissemination of the show and the provision of resources that would influence the production of the variety show. Besides gaining popularity as product of the domestic entertainment industry, variety show also serves as a medium for promotion where individuals from other sectors of the entertainment industry could participate in the variety show whilst marketing themselves according to their sectors whether it is drama, music, movie or comedy. Meanwhile, globalization and digitalization become the driving forces for Korean variety shows’ rising popularity in the global market. The incorporation of global concepts, international casts and overseas filming locations into the variety shows illustrates the ambition of Korean variety shows to achieve reversed cultural flow and propel the shows’ sphere of influence in international entertainment

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