Korek Drama Case Study

The Viewers’ reasons of continuous Indulgence on K drama Korean drama has been getting favorable support from Filipino audiences. Local television is catering k drama in a regular basis due to public demand and due to the popularity of Korean program now a days, considering this as a foundation of the researchers were caused to find reasons behind the viewers’ continuous indulgence on k drama. Based on participants’ response to the question about why they are watching k drama, the following themes emerged: diversion, storyline, appearance of Korean drama artists and quality of cinematography.
The following were the themes generated based on participants’ responses.
Diversion- according to Uses and gratification needs theory (Katz and Blumler, 1974), audiences drawn in mass media due to satisfaction that they get through it. participants learned to divert their everyday stress into

In regard with this the researchers of this study came up with the following subthemes:
Concerns on the Korean language Since language is the most basic thing that could be identified in a television program the researchers came up with a theme based from the respondent’s answers. Three respondents answered with personal intentions of going to Korea, however the respondent’s intentions varied according to their reasons.
Extract
kasi po someday gusto ko po pumunta sa korea or maging asawa ko po iyong crush ko din po. Gusto ko po talaga pumunta doon tapos ma-communicate ko po iyong mga idols ko doon. Tsaka baka someday po mag work ako doon. -- Kim Nana parang iniisip ko na siguro pagpunta ako sa Korea pwede ako mag-turo ng English dun ganoon. -- Jan