Pest Analysis In Korea

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Analysis Description
Within this integrated group project, we have a total of 4 respondents, all under the criteria of non-Korean students aged from 18-29, who have not lived in Korea for more than 5 years and is an avid user of social media, with extensive knowledge of K-pop.
Eunjoo Lee is a 20-year old female, currently enrolled in the 1-semester exchange program in Yonsei University majoring in Economics. She is a Chinese-American and have lived in the United States most of her life. She has wide experience and knowledge about K-pop, given the fact that she started listening to K-pop since high school and have been following entertainment companies and individual celebrities through social media. Her Asian-American background also determines …show more content…

We believe that phenomenology is a more appropriate theoretical perspective to study the conscious experiences of interviewees from first-person point of view. We would like to understand the relationship between experiences and the phenomena that we derive from it. Starting from a perspective-free conception, we would like to seek how experiences are described rather than explain why these actions are made. Our only legitimate source of data are views and experiences of the participants themselves.
Our group had a meeting and based our overall findings on individuals’ transcripts, respondent’s life history and ZMET summary. We first looked through our individual projects, then talked about the general experiences and significant findings we found. We then related each other’s themes and merged them into 4 themes for the group project. After the themes were found, we were each in charge of writing a paragraph for each of the themes in order to compile evidence from each of our interviewees. Finally, the themes were separated so each group member could format the information under each …show more content…

Although it was a site for J-pop, there were links for K-pop sites. She went to K-pop sites and watched several music videos. The site automatically provided other “recommended clips” for her to watch whenever she finished watching one music video. After all, she spent her whole day watching and listening to K-pop. Although Ji Young was nearly halfway around the world, she could have an equal access to K-pop as people living in Korea. The entire K-pop culture such as stage performances, fan communities, SNS accounts of K-pop starts were accessible through

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