Kraft Food Case Study

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Nova Southeastern University H. Wayne Huizenga College of Business & Entrepreneurship Assignment for Course: MKT 5125 – Marketing Decisions for Managers Submitted to: John Gironda Submitted by: Fabiana Patricia Barbera Villavicencio Fb406@mynsu.nova.edu Date of Submission: 11/01/2017 Title of Assignment: Kraft Food Canada: Targeting Millennials CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student 's Signature: ______FabianaBarbera________________________ ***************************************************************** Instructor 's Grade on Assignment: Instructor 's Comments: Problem Definition The major problem faced by the Kraft Food Group specifically Kraft’s Canada is listed below: “How exactly Kraft Canada should rebrand and target its product, named Kraft singles that is a brand of processed cheese, to the market segment of Canadian Millennial moms (born in years between 1981 and 2000) and still manage to serve Gen Xers and Baby Boomers.” This problem has arisen because the population of millennial has increased as compared to Gen Xers and Baby Boomers have a 36.8% of the total workforce population in Canada. The key
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