Mc Donald’s is one of the famous franchise fast food in the world. Mc Donald’s Fast Food Restaurant has applied Just in time system in business operation. Just in time system has helped Mc Donald’s restaurant to reduce the costs of inventory and also reduce wastages. Before used JIT method, Mc Donald’s Fast Food Restaurant, using the traditional strategy which is pre cook all the burgers and place them under the lamps to keep them hot. Now, in advance technology, it is changed from traditionally method to modern strategy which is Just in Time approach.
(Barnes, C. (2014)) History White Castle is seen as the the company that started fast food. They changed the public’s perception of hamburgers quality and gave the image of cleanliness through “White” in their name. The rise of cars also had a significant impact in the rise of the fast food industry. Many restaurants made use of drive-ins and short order cooks to capitalise on the increasing trend that American people had with eating in their car. In 1948 Dick and Mac McDonald reopened their restaurant, McDonald’s Famous Hamburgers.
Luckily for them it worked out for the better. An advantage of this offer was that it aloud Subway to compete with other fast food chains as it had been suffering to the likes of Burger Kings $1 whopper burgers and McDonalds $1 Big Macs. Subway has also used a number of TV ad’s which benefited them greatly. Jared Fogle was used in a number of adverts in the early 2000’s. His first commercial was the beast that got the ball rolling for Subways new health kick and it was no longer just a normal fast food chain.
When consumers go to the website the first thing the pop up is the hamburger and the fries. When most of the people see food looking delicious and beside there’s a pack of fries next to it, the person might take one of the two options, first one is go and buy it immediately, and when the cashier asks them if they want the combo the person would said yes without hesitation, that’s a big point to the McDonald. The second option is thinking how good the hamburger and the fries taste and the person might even create a picture in their head of how good it’s and the person will have the wimp for days and it’s a strangle. After days of having the image in their head they will tend to go to buy the product and will not care about the price. It’s a technique play in the advertisement market cooperation’s to sell and consumers job is to buy.
McDonald’s original plan was to operate a successful burger restaurant which delivered consistently good food at low price. From there, after Ray Kroc took over the scope was more along the lines of serving people around the world consistently good food at low prices. There are many operational managing tactics which have brought the company to where it is today. From that, McDonald’s focuses on quality, service, cleanliness and value. One important aspect of their operations management plan is maintaining quality management and food within their restaurants all the way to up their offices.
The two giants in the fast food industry does not show any mercy to one another. Both giants from the fast food industry fought for years to attract the maximum of customers in their restaurants. Advertising is one of their favorite play ground to challenge themselves and tool to drive traffic to their restaurants. Two genres that deal with the advertisement of food is McDonald’s “Big Mac: and Burger King’s “Whooper;” which are both advertisement pictures. Both McDonald’s and Burger King uses: color, positioning and the use of ingredients to appeal to potential customers in order to make their advertisement more attractive than the other.
Two juicy meat patties coated with cheese, drenched in spread, topped with grilled onions, served with lettuce and tomato, all complied together between two toasted buns are craved throughout the west coast. The fast food restaurant, In-N-Out, is known for their signature double-double burger, along with fresh, hand-cut fries and creamy shakes. Almost no one can resist the fast food phenomena. Due to the restaurant 's popularity the drive thru lines seem almost endlessly long, which leaves west coast natives questioning whether they can make the items on the menu themselves and nonnatives questioning the quality of the restaurant. Both inquiries can be answered through the written genres: online recipes and yelp restaurant reviews.
When calories that are consumed are much more than what the body needs, the person starts to gain weight. Since fast food restaurant meals pack a lot of calories, people directly link fast food meals to obesity. Since an average burger from a given fast food restaurant can have anywhere between 700-1000 calories, which is around 40-50% of our daily need (Calories in burgers, n.d.). Around 20 years ago, People usually bought these burgers because of their convenient availability, cheap prices, and their great taste. Despite those benefits, people always forgot the massive amounts of calories in fast food meals.
At burger King, consumer are given more food and service choices. Personalization coupled with fast and efficient service make dining experience at burger King unique. The introduction of the new veggie burger open a new segment of market that cater for vegetarian and such effort make BK one of the vegetarian like restaurant. Burger king takes pride in its ability to provide personalized product to ensure they can reach all level of consumer. Some product from double patties to children applesauce and juices to veggie burger, so they can interact with all kind and level of
When asked about McDonalds success founder Ray Kroc used to say “ We take the Hamburger business more seriously than anyone else do” Kroc was a perfectionist. From the day he opened his first restaurant he owed to give his customers high quality products served quickly and with a smile in a clean and pleasant environment and all at a fair price. Quality service cleanliness and value (QSC&V) became the philosophy that drove MacDonalds business. QUALITY McDonalds India serves only the highest quality products. The attention to food quality started long before the first restaurant opened.