Krung Thai Bank Case Study
Krung Thai Bank vision to be a "Convenience Bank." A center of wide variety of quality financial products that meet people's needs by providing core banking business in accepting deposits, lending, accepting payments and collaborating with other businesses in offering the best products for sale through the Bank. Krung Thai Bank Mission is to presenting financial services that reach the target customer segments with speedy and accurate services at competitive prices through branch network covering all areas nationwide by adhering to good management principle.
Stand almost half of century, Krung Thai Bank is the bank one of the best bank in Thailand by offering financial products and services convient and stability. With over 800 branches nationwide in
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The existence of Krung Thai Bank apparently led to increased financial stability in the country. In fact, Krung Thai Bank has played a key role in the economic development of Thailand at that time and its first branch located at the Y (financial Town center at that time).
Refer to the graph, its show that at the year 2001 krung thai bank operation, its acquired only 0.120 total asset. But on the 2002, the krung thai total asset increase to 9.262. the increasing gap between this two year is so high and until next 6 year the total asset is increased.
According to analysis, we can say that from 2001 until 2008, krung thai bank assets increase from year to year. It is increases from 0.120 to 52.397. This good performance maintain and being increases for 8 years and it is obviously show that krung thai bank performing is very well. The krung thai bank in the higher of total asset at the year 2006 with amount to 41.675 compared with the previous year, the total asset just 29.601. following after the tsunami tragedy happen on December 2004, krung thai bank success to protect and cover its total
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