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Ktm Freeride Swot Analysis

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KTM Freeride E-XC

The KTM Freeride electric motorcycle is a prime example of a manufacturer melding an established product with new technology to form a new product to maintain market position in a time where off-road riding conditions are getting worse.
The off-road motorcycle market is a small segment which leads to major competition between manufacturers. Adding to this competition are environmental laws which are trying to preserve the areas of natural beauty that are so perfect for off-road motorcycles. In America for example, the emissions generated by the motorcycle determine the time of year that consumers are permitted to use their motorcycle. Motorcycles that fail to meet emission requirements are issued red stickers permitting …show more content…

Founded in 2006, Zero motorcycles has grown to be an internationally recognized brand. Using classic motorcycle design with cutting edge technology, Zero motorcycles are a realistic and attractive alternative to the KTM. Zero Motorcycles are at the forefront of electric bikes. Being a highly specialized company, Zero Motorcycles does not have the brand strength of KTM which is noticeable in the pricing strategy of the two companies. KTM, targeting thte wealthier person, charges £10299 (£6700 for the bike, £2900 for the battery and £700 for the charger) to ride. For the equivalent Zero model (Zero FX) you’ll be made part with …show more content…

Marketing Mix
Price - By using state of the art technology and superior handling characteristics, KTM is a premium brand and has adopted mid-premium pricing. Due to the premium pricing, higher perceived quality is generated by the Freeride. It has recognized and targeted the mindset of the consumer that is looking for status, lifestyle and thrills in one bike and is willing for pay extra to be “Ready to Race”. This is why KTM has grown by targeting those who want something a little special instead of the normal commute.
Promotion – KTM is a renowned manufacturer of bikes and so has an inherent feeling of quality to their machines. The company has made use of print and social media to promote the Freeride E-XC via magazines, billboards, Twitter and Youtube. Official colours of KTM are silver, black and orange with KTM branded on the side to create a memorable and vibrant brand

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