Kudler Fine Foods Recommended Marketing Strategy

Recommended Marketing Strategies

Strategy in marketing, involves harnessing several of a company’s resources in order to meet customers’ needs by way of market analysis, an understanding of competitors actions, globalization and governmental actions. These are work well together with a concentration of technological situation and technology situations (Ranchhod & Gurau, 2007). Marketing strategies should always have a mission statement present. By understanding the business, an organization is able o make steps in defining its mission, a statement of the organization’s scope often identifying the customers, it’s markets, the products as well as values (Kerin, Hartley, & Berkowitz, 2006).

Kudler Fine Foods has locations in other cities’ of

When marketing research along with gathering pertinent data are continued it can provide Kudler Fine Foods a gain in competitive advantages while serving customers with the finest services. I would also recommend that store hours are convenient to meet that of the consumer’s needs, The displays of the merchandise are appealing, The store environment is warm and welcoming, and that customer service representative are courteous and knowledgeable. Because of KFF significant growth, it’s now improving its efficiency of their operations as well as increasing the customers purchasing cycle and increasing loyalty and profitability to consumers.

Kudler’s revenue will have an increase with its promotion of the Frequent Shoppers Program. This is a new initiative to tracking purchase behavior while the customer level climbs and gives higher incentives via a partnership with a loyalty points program. The Del Mar location has been tossing the idea about having San Francisco as their new out of area expansion (Kudler,