Kurt Lewis Model Analysis

Kurt Lewis Model:

The most famous model is Kurt Lewis Model which consists of three stages i.e. unfreezing, change and refreezing.

Unfreeze:

- The first most important point is to understand the change is necessary

- After the setting up change initially, get ready to move in comfortable zone

- After setting up change structure, motive the employee with punishment or reward

- The support of key is to use stakeholder analysis and management for identifying targets to win

- In terms of need of change, employee could remain open for concerns and address.

Change

- Involve people in the process to aware that change is not a even

- To implement change in organization, employee could given support with training, coaching and mistakes

Refreeze

- After

If we talk about first step of ADKAR Model then it shows awareness of the business reasons for need to change while Kurt Lewi’s model first step highlights the understanding the change is necessary and getting ready to move comfort zone. On the other hand, John P. Kotter first step is totally change from other two which highlights to increase urgency; to inspire people for moving on, make fruitful objectives for real and relevant change.

2- ADKAR model’s second step points out the desire to make the change happen. While John P. Kotter second step is to get the team establish a simple vision and strategy. It also focus on emotional and creative aspects which could be necessary to drive service and efficiency. Whereas Kurt Lewis second step is about involving people to show that change is not a even. All three models have different concept of change and give different but effective change

4- In fourth step of ADKAR model, the focus is on ability to implement new skills and behaviours. While John model highlights on removal of obstacles, enabling constructive feedback and lots of support from leaders.

All above models give great knowledge to setup change and these steps also give motivation and support to employee. All three models are different to each other but each model gives plenty of knowledge to plan for strategic change.

AC 1.2: Evaluate the relevance of models of strategic change to organizations in the current economy

Following are some case studies which used above models for their strategic change with using current economy..

First case study British Petroleum London-based BP is the third largest global energy company; BP reported revenues of $367.1 billion in 2008. Associate examples of BP are as under:

- BP used e-learning and IT processes

- BP emphasis on team building to engaged, employees must understand the case for change.

- Celebrating success, recognizing achievement and making people feel good about the