Léon Flam Swot Analysis

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.6.4. Léon Flam The first workshop of Léon Flam was opened in 1924 in Paris by the artisan manufacturing leather and canvas bags. Nowadays the brand LEON FLAM lives up to this tradition of genuine French craftsmanship. All the prototypes are entirely handmade by the craftsmen in France by using genuine leathers from Alsace and Italy. Only the finest parts of leather are used together with the pieces of heavy canvas from Normandy. Due to the know-how and modern techniques, the tireless leather pieces are created. Even nowadays, though there are bags collections, each bag is unique and has its own registration number. Currently the brand offers not only a range of bags but also other accessories for men, like gloves, and even some jackets. Source: leonflam.com…show more content…
SWOT analysis The SWOT analysis of My Press Agency clearly shows the strengths, weaknesses, opportunities and threats of the company. 2.8. Some concurrents With over twenty established PR agencies in Paris, My Press Agency has many concurrents in the industry. I would like to show this by discussing in greater detail just three other companies. L’appart PR. The press relations agency established in 1999 at the heart of Paris, in the 1st arrondissement, which, as they say, is not a conventional one. They cover various sections: from children wear to millinery and food. They also have offices in Istanbul and Beijing, so provide international services by creating brand awareness worldwide. Moreover, « following the needs of its clients, L’appart pr has adapted its services in creating a dedicated Art Direction department (in order to be able to) work on the brands’ image from a whole graphic guideline to the production of a catalogue (etc.) » Source: lappartpr.info/ Public Image

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