Loon Flam Swot Analysis

.6.4. Léon Flam

The first workshop of Léon Flam was opened in 1924 in Paris by the artisan manufacturing leather and canvas bags. Nowadays the brand LEON FLAM lives up to this tradition of genuine French craftsmanship. All the prototypes are entirely handmade by the craftsmen in France by using genuine leathers from Alsace and Italy. Only the finest parts of leather are used together with the pieces of heavy canvas from Normandy. Due to the know-how and modern techniques, the tireless leather pieces are created.

Even nowadays, though there are bags collections, each bag is unique and has its own registration number. Currently the brand offers not only a range of bags but also other accessories for men, like gloves, and even some jackets.

They cover various sections: from children wear to millinery and food. They also have offices in Istanbul and Beijing, so provide international services by creating brand awareness worldwide. Moreover, « following the needs of its clients, L’appart pr has adapted its services in creating a dedicated Art Direction department (in order to be able to) work on the brands’ image from a whole graphic guideline to the production of a catalogue (etc.) »

Source: lappartpr.info/
Public Image PR.
« Our role is the promotion of a designer’s brand and image in French and international press through editorials, interviews, portraits, collaborations and special projects. With our personalized approach, we direct relevant communication strategies for each client, using our personal international network of leading editors, tastemakers and trend setters in key markets from fashion and related fields including cinema, music, TV, media, arts, sports and celebrity, enhancing their development, visibility and recognition within the market. »
Source: publicimagepr.com/

Print Press Releases

As mentioned before, each day my colleagues and I collected the articles, pictures, everything that mentioned our clients with the help of our agency. So each morning I used to go to the closest kiosk and buy all these magazines.

A small note: coming back to the counting, all those small payments had to be kept in order later to be used while preparing the invoices for the clients.

Then we either used to cut the cover of the magazine if the client’s item was shown there or cut the cover as well as the inside pages that one of the brands we represented were mentioned.

All these press releases were scanned and later used for three purposes:
Put it on our website in order for others to see our news (the most important press releases were shared on our Facebook and Instagram pages)
Collect in the portfolios for each client which was very useful during the meetings with them in order to discuss all the accomplishments and future brand image development.
Prepare special presentations of just the press releases that happened during a month and used to sent to each client in order to