L Oreal India Case Study

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L’Oréal India was established in the year 1994 and is one of the promising subsidiary of the parent L’Oréal International group with CAGR of more than 25%, urban area market share of 8%, ranking of 3rd in the Indian cosmetics industry with sales of Rs 1,800 and with presence in over 750,000 POS centers. With manufacturing plants at Pune and Himachal Pradesh and with Research and Innovation (R&I) Centre and Advanced Research Centre in Mumbai and Bengaluru respectively, L’Oréal India leverages not only state of the art technology but also distribution channels such as mass market, modern beauty stores, professional salons and luxury boutiques through which it sells an assortment of famous brands under its kitty. Other interesting facts about L’Oréal Company are that they have registered up to 624 patents in 2014, have twenty eight International brands with annual sales beyond € 50 million, have presence in 130 countries and have over 77,000 employees (L’Oréal India, n.d.).
L 'Oréal India has brands under the four main categories shown below. Of the 4 main categories, Consumer Product division contributes 75% of the total business L’Oréal India makes whereas the Professional Products division is the second largest division in the country. Some key attributes that have spelled out success for the firm so far has been its ability to adapt and penetrate the Indian market by employing strategies such as being present across all distribution channel and maintaining different

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