L’Oréal India was established in the year 1994 and is one of the promising subsidiary of the parent L’Oréal International group with CAGR of more than 25%, urban area market share of 8%, ranking of 3rd in the Indian cosmetics industry with sales of Rs 1,800 and with presence in over 750,000 POS centers. With manufacturing plants at Pune and Himachal Pradesh and with Research and Innovation (R&I) Centre and Advanced Research Centre in Mumbai and Bengaluru respectively, L’Oréal India leverages not only state of the art technology but also distribution channels such as mass market, modern beauty stores, professional salons and luxury boutiques through which it sells an assortment of famous brands under its kitty. Other interesting facts about L’Oréal Company are that they have registered up to 624 patents in 2014, have twenty eight International brands with annual sales beyond € 50 million, have presence in 130 countries and have over 77,000 employees (L’Oréal India, n.d.).
L 'Oréal India has brands under the four main categories shown below. Of the 4 main categories, Consumer Product division contributes 75% of the total business L’Oréal India makes whereas the Professional Products division is the second largest division in the country. Some key attributes that have spelled out success for the firm so far has been its ability to adapt and penetrate the Indian market by employing strategies such as being present across all distribution channel and maintaining different
The diversification lowered the overall risk of the firm and created an information network among the divisions, which was critical for the company to gain competitive advantage. The loyal customer base was another strength. The $60 billion assets that under the company’s management provided the company a positive brand image and made it easier for the company to attract new customers. Weakness:
Ulta Salon, Cosmetics & Fragrance Overview Ulta Salon, Cosmetics & Fragrance, otherwise referred to as Ulta or Ulta Beauty, was founded in 1990 by Richard George. It broke into a tough industry at a time when prestige, mass and salon products were all sold through distinctive channels of each other. Ulta offers customers a unique and convenient place to get everything they need related to beauty (Ulta Beauty, 2016 p. 28). Ulta has been publicly traded on the NASDAQ Global Select Market since October 25, 2007, and today is one of the largest beauty retailers in the United States. As of January 30, 2016, the end of its fiscal 2015 year, Ulta Beauty operated 847 retail stores across the US, and has already continued its rapid expansion since then (Ulta Beauty, 2016.)
Besides being one of the leading brands of Australia, Jurlique has competitors like L’OREAL which are International brands, dominates the Australian market. This has affected the sales of Jurlique. Unlike in Australia, Chinese are very inspired by the Jurlique’s story, of Growing 95% of ingredients in their own 153 acre
It is widely recognized by the customers for introducing a variety of innovative and high-quality products to the market while the competitors could not do the same. “During this period of time, the company grew at a very fast rate and expanded its market to Europe, Asia, and Latin America” (dynacorp case study). However, Dynacorp’s glory did not last long. The company started to face many problems while its competitors began to close the technology gap and gained back the
And achieve as a result, the growth for its brand, market share, and sales
Diversification: Upstream integration with suppliers, Sephora exchanges data collected from their digital channels with their manufacturers for new products development. Role of Sephora digital channels in company’s marketing mix Product: Sephora has more than 250 brands with approximately 13,000 products which include skin care, makeup, bath, fragrance, beauty accessories, hair products as well as other beauty and body care products and each of these categories has various sub-categories (CNBC, 2017). The company's product offering is able to meet the diverse customers' needs. Even though most of the products sold by the company were manufactured by so many other brands, each of these brands have a different product concept which aligned
2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.
A-Four support activities: 1- firm infrastructure and finance : -Strong brand, product, marketplace solution, delivery and support. (brand value from 35$ in 1973 to 10.7 billion in 2014 ). -Empowerment of top management –geographic structure. -Low debt, short term debt 2.9 billion, and long term debt 1.1 billion. Cash in hand 2.2 billion.
SOWT analysis : It’s the most famous tools for analysis and planning organizations, analyzes the work place , internal and external suppliers and competitor agents and others laws. The tool classifies those factors positive or negative factors. The negative and positive exploited were dealt with. The analysis of strengths, weaknesses, opportunities and threats and known as the SWOT acronym for Strengths, Weaknesses, Opportunities and Threats SWOT simply are internal factors and falling within the scope of control of the company.
It is cosmetics and beauty company that originated in Paris, France. In 1925, L’Oréal came up with the new hair dried products called “ L’Oréal d’Or” which made the blonde hair looked natural, soft and smooth without getting damaged. In addition, this product made people surprised, and the business boomed because it changed women’s hairstyles. L 'Oréal presents in 130 countries on five
NIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .
Mark Moulton Professor Ottemann December 10, 2014 2014 Term Paper Nike & Under Armour Company Assessment Nike and Under Armour are two of the largest sportswear and athletic shoe companies in the world. Their histories and growth are similar but they use different corporate and business strategies. Their strategies reflect their corporate structure and the personalities of their leadership.
Lancôme immediately creates an association with Paris and happiness. It further positions itself as an award winning luxury brand. With brand ambassadors who aim to embody the vision of the brand, it clearly delivers a message that the range of products involved caters to the ‘elite’ economic strata of the society. Alike L’Oreal Paris, Lancôme too would have to adopt a strategy that develops a good customer lifetime value. c.
a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer.
1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.