et al, 2008). Victorinox Swiss army as a brand has proved over the years to be of great quality and very durable, thus it has a high percentage of consumers ' loyalty. The brand comes with great experience in different scopes. Most of the loyal customers may have experience its great quality and the respect the brand commands. Victorinox can increase its user rate and the attitude of the market towards its product, for example, by creating a new line of fragrance for children.
This helps reduce the costs of transportation and receiving costs, the same truck could deliver the products to several stores. So a direct store delivery from manufacturers could work better for a company that has less stores or their strategy is to open a single big store in a centralized location. These is the case of my family own business, all the big retail stores that only have a few stores at the city asks from us to deliver directly at their store. Even though we are a small company the same happens with the big manufactures of commodity products. I believe that Seven Eleven has managed to have a strategy and a supply chain operation that better satisfied the market they were aiming.
Zara has taken into account consumer trends and with this, came up with products that are tailored to the consumers’ ever-changing needs and wants. This is Zara’s strategy and on this line of thought, the company has developed a supply chain that is able to respond quickly to a new trend and allows quick delivery of its products as well. Zara has many designs and constantly delivers them to its stores worldwide. It is able to achieve this feat through the use of machinery, which reduces the production and shipping time. H&M’s strategy combines the ones used by Uniqlo and Zara.
• The cost of reaching the segment was taken into account because as a business we must invest in things that will benefit the business in terms of profits and market share. • Our customer segment had to be compatible with organisation’s objectives and strategy so that we can reach our financial objectives and
VINCI has spread into number of countries establishing its business in the form of subsidiaries and also expanded its expertise into different areas. Today the brand is a banner bringing together 2,100 companies and 191,000 employees who share a common outlook based on autonomy, empowerment, a culture of partnership and a focus on the public interest. The organizational
It is efficient however it lacks the ability to redesign the products easily. Product layout is mostly associated with an assembly line especially as an auto assembly line. A good examples of this are in garment manufacturer and car manufacturers. Process layout is the arrangement of activities according to the function or process they perform. It is flexible because the general purpose is the equipment and skilled workers are operating the machine in every particular department.
The main focus of the company is that which factor helps to motivate the individuals in the society. Marketing motivates the customers in the society and helps to attract the customers towards the products of the company. Marketing helps to change the purchasing behavior of the customers and motivate them to purchase the products of the company (Wilson et.al, 2013 page
to get right fabric/trims at right place on correct time and with right cost. During this order execution process, merchandiser handles whole order form the initial stage and thus he is a key individual in sourcing process compared to the sourcing department. Since, the merchandiser know all about the particular order, merchandiser is the decision making authority in sourcing process, whenever a critical situation is faced. The responsibilities of merchandiser in sourcing can be depicted as follows, • In small scale industry merchandiser bares the maximum responsibility of sourcing process throughout the order processing. • In large scale industry sourcing team coordinates merchandiser to source the fabric and trims in all aspects.
• In my opinion, Nestle products are safe to consume. • Nestle products contribute to a healthy lifestyle. • This multinational company strives to create value by providing high quality products as quality is to win consumers trust and preference. • Everybody knows about this company may be because of their quality, good taste,
Besides that, Amway’s global One by One Campaign for children. Amway is a united organization and has an excellent staff. The staff will have a special training on a regular time. Amway also is a retail sales worldwide increasing considerably. The quality of Amway’s product is good, and strives for excellence.