La Miel Filipina Case Study

Chapter 3

Strategic Intent

La Miel Filipina’s Vision

5 years from now, La Miel Filipina envisions itself as a business that widened its scope of industry by producing different kinds of honey based products like skin care, cosmetics, and food and beverage that is based on honey. We will also expand and have own connections and hunters in certain provinces, so that we won’t need a supplier anymore. It aims to manufacture honey and be able to help and encourage local bee hunters to sustainably hunt the resources and educating people about the uses and benefits of honey by utilizing the very core of the business. La Miel Filipina will become the leading brand of both honey and honey based products, as it continuously improves their operation, human resource and marketing strategies.

We would also introduce the use and benefits of the honey to Filipino people. La Miel Filipina provides work to bee hunters that also promotes sustainable resource hunting in the forests, mangroves and land of the Philippines to preserve the bees and environment.

La Miel Filipina’s, Incorporated Values La Miel Filipina believes to value and commit to their customers because they want to build customer loyalty and relationship and in order to attain that, we will provide them with high quality products that is genuine. We are also promoters of local products that also help in our community. We compete just and fair and with ethical values. We provide our employees with good environment, we treat them well, and we give them just and fair income and sometimes rewards or incentives. We also commit to have a good relationship with our