La Miel Honey Case Analysis

Chapter 5: Market Analysis

Market and Target Market Overview
The La Miel Honey is a business that sells raw wild honey. The business owners decided to not focus on physical store but by online selling and direct selling, they have decided to also use agents and retailers as additional channel for distribution of the products. It is stated that channel of distribution involves any series of individuals, or firms, that participate in the flow of products from producer to consumer.
Bazaar is a good way to promote our product and widen our customer reach. We focused on online selling because we know that wild honey is considered rare and with value, high in cost and having a physical store with no established brand equity might lead to disaster

Honey differs from bees, to months before its harvested from the hive or even the months or years that honey is stocked. It differs from season because of the various nectar sources, it differs to places.
Quality is really hard to measure when it comes to honey. The people should know that there is no parity of raw honey unled the honey is commercialized or been flavored that’s why the taste is the same. Although in the types of honey, even though they vary they still have basis on what it is supposed to taste like, for example hardwood or softwood fermented usually have the bittersweet taste. The ligwan honey should be sticky because of the nectar source: shrubbery flowers. Ligwan honey should taste like candy.
The quality of honey in terms of dimensions of quality should be dictated by a honey connoisseur or expert, not by the market. Although the quality when it comes to purity or real raw honey should be heard because it is the very value proposition that La Miel Filipina has been aiming for.
Price expectation:

The price expected by the market is lower than expected for the reason that there isn’t enough social class A and B in the survey or people who actually understand the rarity and difficulty of