La Miel Honey Case Study

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Chapter 5: Market Analysis Market and Target Market Overview The La Miel Honey is a business that sells raw wild honey. The business owners decided to not focus on physical store but by online selling and direct selling, they have decided to also use agents and retailers as additional channel for distribution of the products. It is stated that channel of distribution involves any series of individuals, or firms, that participate in the flow of products from producer to consumer. Bazaar is a good way to promote our product and widen our customer reach. We focused on online selling because we know that wild honey is considered rare and with value, high in cost and having a physical store with no established brand equity might lead to disaster…show more content…
If yes, what brands of honey do you buy and where? 3. List other brands you used in the past. 4. How did you know the certain brand? 5. Who buys the honey in your household? 6. Where do you use honey? 7. What bottle size do you want for honey? o 50 ml o 120 ml o 250 ml o 500 ml o 1000 ml/ 1 liter 8. When was your last purchase of honey? 9. How long does your purchased honey last? (days/weeks/month) 10. Do you know the difference between wild honey and cultured honey? 11. Do you know the difference between raw honey and processed honey? 12. Do you know the uses and benefits of honey? Please enumerate 13. What quality do you seek for honey? 14. What price do you seek for rare wild honey of 120 ml? 15. What price do you seek for rare wild honey of 250ml? 16. What price do you seek for rare wild honey of 500 ml? 17. What price do you seek for rare wild honey of 1 liter? 18. Do you use o Pisukan honey (sierra madre) (citrus flavor) o Ligwan honey/ called candy honey (sierra madre) ( sweeter flavor) o Pichukan/ called Filipina honey ( mt apo honey) (medium flavor, medium sour) o Hardwood honey (sierra madre) (fermented honey) (deep strong flavor) o Softwood honey (sierra madre) (fermented honey) (bittersweet strong…show more content…
The reason why the percentage of age 50-69 is so small is because of the inequality number ofrespondents. 59% of the respondents said that they use honey mainly as a sweetener to coffee, teas, beverages, foods like pancakes and bread. 34% said that they use honey for medicinal purposes such as coughs, sore throat and even wounds. Females prefer honey as a sweetener because according to the survey it garnered about 62%. 24% for medicine and they also use honey for beauty skin care and etc which is 14%. Males prefer honey as a sweetener, the same as women however they do not use honey for beauty purposes. Also they use honey for medicinal purposes that gathered about 46% in the survey. Out of 37 respondents, 92% said yes and 8% said no. The 92% will be considered as triers of the honey product. Out of 37 respondents, 5 said they want 50ml, 6 persons said 500ml, 10 persons for 250ml, and 15 persons for 120ml. Out of 37 respondents 24% said yes and 76 % said no. This implies that majority of the people does not know the difference of cultured honey and wild honey. Anotherreason why is that most of the competitors or other businesses does not label their honey as

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