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Label House Innovation Case Study

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PRECONDITIONS FOR INNOVATION
To fully understand the level of innovation at the Label House Group, one must understand what factors encourage innovation within the organization. We found that the Pre-Conditions for Innovation framework was a good tool to analyze the level of innovation in the company. Create Bandwidth (Time and Space)
The Directors of the Label House Group are the main owners of the establishment. They are responsible for observing how the business is developing as well tracking it's progress. The team comprises of qualified employees who possess various skills in performing their daily responsibilities in their respective job functions such as sales, branding, production and IT. Meetings are held once per week to …show more content…

The Executive Chairman and CEO have a great Open Door Policy and any employee can drop in with short notice. The company also encourages the business development team to create open markets for ideas. The Label House Group also uses the weekly morning meetings to harness imagination.
The organizational structure however is currently a hierarchical one, but there are efforts to make the structure ‘flatter’ and more of a hybrid organization. This will allow the business development team to have a more collaborative roll with lower level staff so that their voice and concerns can be heard and changes can be implemented by upper management. THE 4 LENSES OF INNOVATION
In addition to the preconditions of innovation we wanted to take a closer analysis of the company through the four lenses of innovation. Challenging Orthodoxies
The Label House Group does not believe in the need for a traditional marketing team or a research and development team. Instead they put emphasis on a business development team that focuses on new markets and new products and they conduct their own personal research and presents findings to the executive …show more content…

The company went through extremes to acquire a few companies to accomplish their end goal of becoming a ‘one stop shop’. They also became the biggest branding company in the English speaking Caribbean without sacrificing customer or service quality.
Subsequently they surfaced the dogma of being innovative and growing exponentially without losing the quality of their final product. Usually when companies grow too fast, they tend to suffer from diseconomies of scale, but the Label House Group managed to do both while becoming a cost

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