Lacoste Brand Analysis
When I got this job, without thinking twice, I chose the company of elite sportswear “Lacoste”. I can explain my choice that I was impressed by the character and dedication of the person who created this original brand. Rene Lacoste - French tennis champion of the 20th century, a man who went to his goal through "sweat and blood” and became a symbol of his hometown, in the same time he was the most discussed person there. The famous crocodile, as well as the overall brand “Lacoste” is not just a brand of clothing and footwear, and a symbol of sport and prestige.
Short introduction. How it all began.
Story of this famous brand begins in 1920s on the tennis court, while legendary Rene Lacoste was just a tennis player. Step by step he made his ‘name’ on court, in the age of 25 he has several times won the most prestigious tournaments in France such as ‘The French Open’, “Wimbledon” and
…show more content…
The big success was the contract signed in 2005 with the French designer Christophe Lemer. However, the designer suggested some changes in the legendary logo of Lacoste - crocodile. According to him, silver update has already managed to become boring image and make it more modern. This decision was very controversial, but what Lemer House Lacoste gave a second wind - it is an indisputable fact. He also began signing contracts with some rising stars of tennis. Over time, Lacoste began to conquer not only the tennis courts, and golf courses: a shirt with an alligator were seen on the golfer Jose Maria Olasaballe and Colin Montgomerie. Demonstration of its products on the winners was the next best marketing ploy for “Lacoste”. Until 2012, Lacoste family retained control of Lacoste , which collectively owned approximately 65% of the company. The remaining 35% belonged to the Swiss retailer Maus Frères. In 2012, it became known that the major brand owners family - Michelle and Sophie Lacoste - sell their shares to the company Maus
The 1980s: The Sporting Goods Industry
317 Words | 2 PagesThe sporting goods industry has a long history from the mid- 1800s until the early 1980s. Since then public ownership led to the expansion of footwear and apparel products in an exploding marketplace. This allowed the top 20 firms to have sales of at least $1 billion. (Lipsey, 2006) After 1980s, sports equipment manufacturing is estimated above a $70 billion industry and is continuously growing worldwide (statista.com, 2014). The production of sports equipment is one of the biggest and most profitable industries nowadays and it gathers all the attention of big brands with powerful marketing techniques which compete in global scale.
'Rhetorical Analysis Of Shoe Dog' By Phil Knight
839 Words | 4 PagesNike, one of the biggest sports brands in the world, brings in a little over $30 million annually. The company was started by Phil Knight, who, in his self-written memoir “Shoe Dog”) talks about the start of the company that much of the world knows today. Using unique dictation, creative style, and rhetoric devices, he opens up about his true tone and feelings toward the worldwide company Nike. Throughout the book, Knight expresses three main tones including joyfulness, seriousness, and the final tone of disappointment. All three of these tones can be clearly identified by the reader due to many stylistic changes in the way the book is written.
The Next Black Film Analysis
1417 Words | 6 PagesIt is a film that explores the future of clothing, consisting of a set of stories about future innovations within the industry. This documentary tackles the question of fashion's future from various angles meeting with businesses and designers who present multiple yet often similar viewpoints on the future of sustainability, technology and mass production. The film answers some of the industry’s major concerns regarding topics like fast fashion, wearable technology, future washing needs and ways of making the clothing industry more sustainable. Pioneers from some of the most innovative companies such as Patagonia (Rick Ridgeway, and Vice President of Environmental Initiatives), Adidas (Matt Hymers, project manager of Team Elite), BioCouture (Suzanne Lee, founder), Studio XO (Nancy Tilbury, co-founder and director), and Yeh Group (Sophie Mather, Innovation Director) voice their opinions on this
Nike Rhetorical Analysis Essay
1846 Words | 8 PagesNike is one of the most respected brands out there. "Nike is so widespread across so many apparel and footwear categories, that right now I think their biggest competition is themselves," said by Ralph Parks who is the president of the 450-store Footaction chain. He also added that, "The brand is becoming bigger than life itself. " Nike has been around for over 50 years, and according the Nike website, they got their name from the Greek goddess of victory, and it is pronounced "ny'-kee." Nike, like many other companies, uses forms of elements like ethos, pathos and logos to manipulate viewers in there advertisements and commercials.
Argumentative Essay On Air Jordan Sportswear
1338 Words | 6 PagesThe world famous basketball brand has had many controversies throughout its years. The huge controversy of the creation of the first sneaker and violence over Air
Nike Business Analysis: Internal Analysis Of Nike
702 Words | 3 PagesInternal Analysis When conducting an internal analysis you must know the firm’s resources and capabilities. Nike’s resources are assets from succeeding in their industry. These resources include financial resources, physical resources, human resources and organizational capabilities. Firms Resources & Capabilities: Human Resources-. The company displays a strong workforce of over 30,000+ employees.
Animal Testing In The Cosmetics Industry: A Case Study
1142 Words | 5 PagesPart A Unethical action is an action that falls outside of what is considered morally right or proper for an individual, group or an industry. Animal testing, which also known as animal experiment. It was an action that was cruel to the animal, forcing the animals to undergo something that causes pain and suffer. (Crueltyfreeinternational.org, 2018) Meanwhile in the beauty and cosmetics industry, testing cosmetic using animal was a common process to go by.
Success And Failure Of Nike
1424 Words | 6 PagesNike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .
Louis Vuitton Target Market Analysis
999 Words | 4 PagesThe company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.
Milk Advertisement Analysis
926 Words | 4 PagesA large proportion of people do not consume the minimum recommended daily servings of milk products. This problem has created a nationwide stir for increasing milk consumption and persuading more people to pick milk over other beverages. One such product is the “Got Milk” campaign, which uses celebrities to encourage younger customers to buy more milk products. “Got Milk?” campaign launched in 1993 by the California Milk Processor Board, which is funded by dairy products. The purpose of this campaign was to counter falling sales of milk in the U.S. as consumers were switching to health drinks, sports beverages, soft drinks, and other beverages.
What Is Nike's Competitive Strategy
789 Words | 4 PagesSimply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.
Stakeholder Analysis Of Uniqlo
730 Words | 3 PagesStakeholder define as a person, group or organization that has interest or concern in an organization. Some examples of key stakeholders are shareholders, employee, suppliers, customers and government. Not all stakeholders are equal. A company 's customers are entitled to fair trading practices but they are not entitled to the same consideration as the company 's employees.
Nike Consumer Behaviour
1301 Words | 6 PagesNike began to sell sports apparel, athletic sports bags and extra accessories since 1979. Also, their brand Cole Haan transmits a whole clothing-line of casual dress and footwear as well as the latest and accessories for men, women and children. Correspondingly, they market head gear under the brand name ‘Sports Specialties’, for motorbikes and bicycles through ‘NikeTeam manufactures’. Furthermore, they distribute ice skates, roller blades, safety gear, and jerseys.
Porter's Five Forces Model Of Nike
2127 Words | 9 PagesNike was an early target for the very reason it's been so successful.
New Balance Case Study
1064 Words | 5 PagesQ1) How should New Balance respond to the Adidas/Reebok transaction? In response to the Adidas/Reebok transaction, New Balance should not panic or revamp its business model but continue to focus on their core strengths and rely on the brand image they have build for decades. The “big players” in the market, namely Nike, Adidas and Reebok greatly differ in business model and focus compared to New Balance.
More about Lacoste Brand Analysis
The 1980s: The Sporting Goods Industry
317 Words | 2 Pages'Rhetorical Analysis Of Shoe Dog' By Phil Knight
839 Words | 4 PagesThe Next Black Film Analysis
1417 Words | 6 PagesNike Rhetorical Analysis Essay
1846 Words | 8 PagesArgumentative Essay On Air Jordan Sportswear
1338 Words | 6 PagesNike Business Analysis: Internal Analysis Of Nike
702 Words | 3 PagesAnimal Testing In The Cosmetics Industry: A Case Study
1142 Words | 5 PagesSuccess And Failure Of Nike
1424 Words | 6 PagesLouis Vuitton Target Market Analysis
999 Words | 4 PagesMilk Advertisement Analysis
926 Words | 4 PagesWhat Is Nike's Competitive Strategy
789 Words | 4 PagesStakeholder Analysis Of Uniqlo
730 Words | 3 PagesNike Consumer Behaviour
1301 Words | 6 PagesPorter's Five Forces Model Of Nike
2127 Words | 9 PagesNew Balance Case Study
1064 Words | 5 Pages